Listline e-Newsletter 10/07/05
* Farm Market ID/DairyBusiness/Holstein World
* IT Wireless
* Business Intelligence Review
* MissouriLife Magazine
* Questex Executive Master File
* Ode Magazine
* Lake Group Named Broker for Wildlife Conservation Society
* Short Cuts
* Paula Young and Especially Yours
LISTS UNDER NEW MANAGEMENT
Farm Market ID/DairyBusiness/Holstein World
Multi Ag Media LLC has chosen Chilcutt Direct Marketing to manage three dairy industry files. The largest Farm Market ID is a database that identifies more than 1.3 million dairy farm owners and operators. The sources include subscribers, farm show attendees and the U.S. Department of Agriculture. DairyBusiness and Holstein World magazines have 46,815 and 8,280 subscribers, respectively. These files include controlled circulation and paid subscribers. The list owner may require exchange, parity pricing or reciprocal rental for competitive offers. Midwest Direct Marketing Inc. formerly managed these lists.
Selections: Telephone numbers, herd size, publication, demographic, gender, age, income, Nielsen county, state/SCF/ZIP (depending on the file)
Price: $80/M (database); $85/M (magazine files)
Contact: Chilcutt Direct Marketing, Jane McCoy at 405-478-7245 or [email protected]
IT Wireless
FierceMarkets Inc. has appointed MetaResponse Group to oversee the IT Wireless subscribers file. The count is 13,497. Subscribers to this e-mail newsletter include information technology executives, company presidents and owners, network administrators, network engineers and consultants. The source is the Internet. MeritDirect was the prior list manager.
Selections: None offered
Price: $175/M
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or [email protected] and Star Ursillo at 954-360-0644, ext. 213 or [email protected]
NEW LISTS
Business Intelligence Review
SourceMedia Inc. has introduced postal and e-mail files for Business Intelligence Review magazine. There are 128,238 postal and 43,766 e-mail addresses available. This publication targets financial decision-makers, including information technology executives.
Selections: Job function/title, business/industry type, gender, telephone numbers, state/SCF/ZIP
Price: $225/M (postal file): $325/M (e-mail file)
Contact: Edith Roman Associates Inc., Kevin Collopy at 845-731-2684 or [email protected] (postal file); Frank Cipolla at 845-731-3832 or [email protected] (e-mail file)
MissouriLife Magazine
MissouriLife Inc. has released a magazine subscription file with 12,000 names. These subscribers are typically 45 or older with an $87,000 median household income. The publisher reports a 75% subscription renewal rate.
Selections: Gender, ZIP
Price: $95/M
Contact: Names and Addresses Inc., Lisa Tricoli at 847-850-1021 or [email protected]
NEW SELECTS
Questex Executive Master File
Questex Media Group Inc. plans to introduce more selections on the Questex Executive Master File before the end of this year. Among those will be purchasing influence, products purchased, SIC codes, small/big business, SOHO; and additional breakdowns for number of employees. More than 940,000 subscribers and attendees are available on the postal segment. In excess of 300,000 e-mail addresses are offered.
Additional selections: Job title/function, business/industry, number of employees, gender, hotline, home address, e-mail, telephone numbers, state/SCF/ZIP
Sample usage: Office Depot, MBNA, Positive Promotions, G. Neil, Job Shop Shows
Price: $110/M (base)
Contact: Kroll Direct Marketing Inc., Ilene Shwartz at 216-371-1667 or [email protected] and Gwen Coryell at 609-275-2900, ext. 118 or [email protected]
Ode Magazine
A six-month hotline selection with 26,835 subscribers is now offered on the Ode Magazine subscription file. The overall count is 63,982 for active paid subscribers. The focus of this independent journal is global positive change and inspiration. Three-quarters of subscribers are college educated with a $68,000 median income. Eighty-eight percent use alternative medicines and 85% prefer organic and natural foods.
Additional selections: Gender, state/SCF/ZIP
Sample usage: Carter Center, FINCA International, International Campaign for Tibet, International Rescue Committee, NAACP, Natural Resources Defense Council, Oxfam America, Southern Poverty Law Center, Sierra Club, Union of Concerned Scientists, United Farm Workers, Working Assets, World Wildlife Fund, Bookspan, Co-op America, Daedalus Books, Free Inquiry, Guardian Weekly, Mother Jones, New York Review of Books, New Yorker Magazine, Organic Style, Parabola Magazine, Rodale Press, Sun Magazine, Tikkun Magazine, Tricycle/Buddhist Review, What is Enlightment
Price: $115/M (six-month hotline)
Contact: Atlantic List Co. Inc., Bill Moore at 703-528-7482, ext. 3010 or [email protected]
IN THE NEWS
Lake Group Named Broker for Wildlife Conservation Society
The Wildlife Conservation Society has appointed Lake Group Media Inc. to serve as its exclusive list broker. Lake Group will handle brokerage for all direct mail donor acquisition programs. It will provide list planning, research and analytical services. Contact: Elisa Klatt at 914-925-2489 or [email protected]
Short Cuts
American List Counsel Inc. will be closed Oct. 7 during its annual corporate meeting.
SPECIALS!
Paula Young and Especially Yours
The two list brokers who place the most test orders through Dec. 31 for various Paula Young and Especially Yours lists will receive an Apple iPod. The Paula Young and Especially Yours Master File consists of 517,652 wig buyers from the last 12 months. Contact Direct Media Inc., Matthew Musikar at 203-532-2445 or [email protected]
