* Purity Products
* Starcrest Products of California
* WoodenBoat and Professional BoatBuilder
* Meritline Technology Buyers
* Travel and Leisure Family Club
* IDVille Catalog Buyers
* Agency88 Hollywood Hopefuls
* EuroStar
LISTS UNDER NEW MANAGEMENT
Purity Products
Lake Group Media Inc. has assumed management of Purity Products’ list of 832,517 buyers from the last 24 months. The average order was $100 for vitamins and other dietary supplements. Sources include the Internet and space advertising. Mokrynskidirect (now part of Millard Group Inc.) had been handling this file.
Selections: Hotlines, purchase amount (ranges), multibuyers, gender, state/SCF/ZIP
Sample usage: Assurity Direct Life Insurance, Biotech Research, Combe Inc., Craftmatic Beds, De-Age, Disabled American Veterans, Haband Co., Harvard Men’s Health Watch, Healthy Directions, Hosiery Corp. of America, Journal of Longevity, Nutri-Health, Paralyzed Veterans of America, Rodale Press Inc., Sharper Image
Price: $75/M (last-24-month buyers)
Contact: Lake Group Media Inc., Belkys Reyes (914-925-2406; [email protected])
Starcrest Products of California
Adrea Rubin Management Inc. is overseeing three catalog files for Starcrest Products of California Inc. More than 1.4 million buyers from the last 12 months are named on the flagship Starcrest file. The Signatures and Handsome Rewards titles offer the names of 377,537 and 231,372, respectively, from the last 12 months. The average order was $50. MKTG Services formerly managed these files.
Selections: Hotlines, lifetime purchase amount (ranges), new to file, multibuyers, cash/credit card, product, gender, state/SCF/ZIP
Price: $95/M
Contact: Adrea Rubin Management Inc. Amy Langer (646-487-3785; [email protected]) — Starcrest); Linda Chuntz (646-487-3783; [email protected]) — Signatures/Handsome Rewards)
WoodenBoat and Professional BoatBuilder
WoodenBoat Publications Inc. chose Estee Marketing Group Inc. to manage the WoodenBoat and Professional BoatBuilder magazine files, which identify 38,313 and 15,663 subscribers, respectively. List reciprocity is required. Mal Dunn Associates Inc. was the previous list manager.
Selections (depending on file): Job title, number of employees, industry, renewals, materials used, last-six-month hotline, state/SCF/ZIP
Sample usage: Chesapeake Bay Magazine, Duluth Trading Co., Mystic Seaport Museum, Water’s Edge (WoodenBoat); Professional Mariner, U.S. Naval Institute, Northern Tool and Equipment, Performance Resources (Professional BoatBuilder)
Price: $95/M (WoodenBoat); $135/M (Professional BoatBuilder)
Contact: Estee Marketing Group Inc., Deana Burrett (914-235-7080, ext. 16; [email protected])
NEW LISTS
Meritline Technology Buyers
Names for 317,786 customers from the last 12 months are available from Meritline, a media supply company. The average sale was $72 for ink and toner, computer hardware, cell phone accessories and other products. Meritline.com is the source.
Selections: Hotlines, business/home address, product, gender, state/SCF/ZIP
Price: $95/M (last-12-month buyers)
Contact: Direct Media Inc., Jennifer Polito (203-532-6644; [email protected]
Travel and Leisure Family Club
American Express Publishing has a list of 70,497 consumers who paid an average of $139 to join a club that offers travel, entertainment, and shopping and concierge services. Members’ median age is 42; average annual household income is $84,181. Direct mail is the source.
Selections: Hotlines, business address, source, gender, state/SCF/ZIP
Price: $125/M
Contact: Millard Group Inc., Chris Goodwin (603-924-9262, ext. 2125 or [email protected])
IDVille Catalog Buyers
Baudville Inc. is offering a list of 40,043 names from its IDVille catalog, including 30,384 customers from the last 12 months. Products sold include photo identification systems, ID cards and badge holders. Eighty percent of orders came from businesses and government, 20% from schools.
Selections: Last-six-month hotline, number of employees, gender, state/SCF/ZIP
Price: $130/M
Contact: MeritDirect, Chris Blohm (914-368-1031; [email protected])
Agency88 Hollywood Hopefuls
This 7,116-name file identifies individuals seeking work as actors, models and singers. Those listed purchased a casting kit and paid a minimum of $35 monthly for talent agency fees. The Internet is the source.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $90/M
Contact: Geon Media Group, Maryls Haugo (801-619-7800; [email protected])
EuroStar
This database names those who searched online and registered at Web sites for information on lotteries, horoscopes and psychic predictions. Some 1.5 million are listed, including 750,000 from the last 12 months. Postal and e-mail addresses are available.
Selections: Monthly hotline, phone numbers, age, income, credit card, interest, state/SCF/ZIP
Price: $85/M
Contact: Lighthouse List Co., Mark Traverso (800-684-2180, ext. 209; [email protected])
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