* Positive Promotions
* Creating Wealth With Real Estate
* MensHats.com
* Luxury Skin Care
* CTIA Wireless IT and Entertainment
* 1-800-Flowers
* Introducing Liz Richardson of Carol Enters List Co.
* Fly Tyer Magazine
LISTS UNDER NEW MANAGEMENT
Positive Promotions
MeritDirect has been appointed to manage Positive Promotions’ lists of 341,115 U.S. and 7,643 Canadian customers. The average sale was $125 for imprinted cards, calendars, appointment books, pens, hats and other personalized items. Direct mail is the source. Direct Media Inc. previously handled these files. Release of a new e-mail file is pending.
Selections: Business/home address, SIC code, gender, state/SCF/ZIP
Price: $105/M (U.S. buyers); $125/M (Canadian buyers)
Contact: MeritDirect, Mike Soltis (914-368-1025; [email protected])
NEW LISTS
Creating Wealth With Real Estate
Robert Allen Group Inc. offers this list of individuals who registered and attended a workshop on real estate investing. The count is 249,410. Direct mail is the source.
Selections: Hotlines, state/SCF/ZIP
Price: $100/M
Contact: Geon Media Group, Maryls Haugo (801-619-7800; [email protected])
MensHats.com
Stark & Legum Inc. has released a file from its MensHats.com division. It’s comprised of 81,126 catalog and Internet buyers, as well as inquirers. A total of 11,082 catalog buyers are available from the last 12 months. Orders typically run $85 or higher.
Selections: Catalog buyers/inquirers, state/SCF/ZIP
Price: $120/M (last-12-month catalog buyers)
Contact: Mail Marketing Inc., Joann O’Rourke (201-750-3222, ext. 26; [email protected])
Luxury Skin Care
More than 90,000 buyers from the last 12 months are available on a file from Luxury Skin Care Inc. Orders were generated from space advertising and the Web.
Selections: Hotlines, state/SCF/ZIP
Price: $110/M
Contact: Pioneer Pacific List Marketing Inc., Mike Scher (818-783-7500, ext. 224; [email protected])
CTIA Wireless IT and Entertainment
CTIA the Wireless Association has introduced this list of 12,360 trade show attendees. It targets information technology professionals who work in government, retail, healthcare; automotive, entertainment and other industries. The unit of sale ranges from $200 to $1,500. Phone numbers are available. Sources include e-mail and print.
Selections: Job titles, products and interest, purchasing involvement, sales volume, number of employees, industry, state/SCF/ZIP
Price: $160/M
Contact: Walter Karl Inc., Dolores Broderick (845-732-7063; [email protected]
NEW SELECTS
1-800-Flowers
Additional product category selections added to this file include gifts, gourmet food, greeting cards and plants, among others. More than 3.9 million buyers from the last 12 months are named, including more than 3.2 million Internet buyers. Other sources include direct mail, space ads, radio and TV.
Additional selections: Hotlines, dollar, adult’s/child’s age/gender, business address/gift, credit card type, income, interest, Internet buyers, last purchase, length of residence, marital status, multibuyers, occasion, presence of children, product, specialty, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Audrey Wallis (603-924-9262, ext. 2337; [email protected])
MEET THE BROKER
Introducing Liz Richardson of Carol Enters List Co.
This week Meet the Broker features Liz Richardson, who finds lists for the John F. Kennedy Center for the Performing Arts in Washington, DC. To learn who else she makes list recommendations for, click here (directmag.com/meet_the_broker/richardson).
SPECIALS!
Fly Tyer Magazine
Test mailers receive $10/M off the base price of this list targeting fly fishermen. A total of 27,589 subscribers are available. Contact Lake Group Media Inc., Lenore Cunningham (914-925-2460; [email protected])
Network
