* Vanguard Lists
* Lists of Gays and Lesbians
* Nielsen Incentive Buyers
* Up the Corporate Ladder
* SkyGuide Executive Privilege Club
* Grant Assistant
* Profile American Pre-Movers
* Primedia Sports Interest
LISTS UNDER NEW MANAGEMENT
Vanguard Lists
MeritDirect has been appointed to manage three files for Vanguard Resource Group Inc., a consulting and human resources training firm. The two largest files Small Business Owners and Managers and Human Resource Decision Makers from Vanguard have 179,746 and 177,779 names respectively. An IT and Operations Managers file offers 87,990 names. The source is direct mail. ALC Data Management formerly handled these files.
Selections: Gender, Job title/function, number of employees, phone number, SIC code, state/SCF/ZIP
Sample usage (Human Resource): California Chamber of Commerce, Worldatwork, Progressive Business Publications, SkillPath Seminars, JJ Keller & Associates
Price: $80/M (base)
Contact: MeritDirect, Pat Bishop (914-368-1133; pbishop@meritdirectcom
Lists of Gays and Lesbians
The Alternative Directions Group at List Services Corp. has been assumed management of several lists of gays and lesbians. These include direct mail-generated files identifying 53,596 donors, various lists of travelers with counts ranging from 10,678 to 22,000; and two lists of card pack subscribers with 44,466 to 64,496 names respectively. Catalog and video buyers are available on other lists. The Metamorphics Media division of Mal Dunn Associates Inc. formerly managed these files.
Selections: Gender, state/SCF/ZIP
Sample usage (depending on file): Parents, Families and Friends of Lesbians and Gays; Wells Fargo, Human Rights Campaign, LPI Media, Instinct Magazine, Gay and Lesbian Review Worldwide, American Foundation for AIDS Research, Washington Mutual, TLA Video, Details Magazine, Gay and Lesbian Alliance Against Defamation, International Male, Prevail Sport, Undergear; United Airways, Working Assets
Price: $105/M to $125/M
Contact: Alternative Directions Group/List Services Corp., Neil Serendenksy (203-791-4107; [email protected])
NEW LISTS
Nielsen Incentive Buyers
This database identifies professionals who purchase premium incentives to give away. Postal (153,545) and e-mail (140,044) addresses are available. This file is comprised of subscribers to such publications as Incentive, Sales & Marketing Management, Potentials and executives who subscribe other publications who said they’re involved in purchasing products used as incentives.
Selections: Phone numbers, industry, job function, state/SCF/ZIP
Price: $150/M (postal file)
Contact: Edith Roman Associates Inc., John Lo Giudice (845-731-2752; [email protected]) –postal file); ePostdirect, Wayne Nagrowski (845-731-3854; [email protected]) –e-mail file)
Up the Corporate Ladder
Purchasing Power LLC has released this list of 75,000 professionals who recently received job promotions. This file consists of company presidents, CEOs, CFOs, directors, managers and other high level executives in various industries. Sources include direct mail and the Internet
Selections: Job title, industry, company size, quarterly hotline
Price: $90/M (quarterly hotline)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
SkyGuide Executive Privilege Club
American Express Publishing offers this list of 107,800 individuals who paid $199 to join a travel club. Members receive concierge services, access to airport clubs, discounts on car rentals and other services. These individuals’ median age is 55 and median household income $195,000. Direct mail is the source.
Selections: Hotlines, business address, club members, source, gender, state/SCF/ZIP
Price: $125/M
Contact: Millard Group Inc., Chris Goodwin (603-924-9262, ext. 2125 or [email protected])
Grant Assistant
Individuals listed on this file have purchased a “grant assistance kit” for information on how to apply for government grants. All paid at least a nominal trial fee and some went on to purchase a $50 membership. Direct mail is the source.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $90/M
Contact: Geon Media Group, Megan Donnelly (801-619-7800; [email protected])
Profile American Pre-Movers
Nearly 1.6 million homeowners who are planning to relocate to another residence have been identified. These individuals’ median age is 41 and median income $60,000. This data comes from public records and online surveys.
Selections: Hotlines, gender, income, age, 90-day mail order buyers, presence of children, PRIZM enhancements, interests, phone numbers, area code, state/SCF/ZIP
Price: $120/M
Contact: Profile America List Co., Joan McCann (201-569-7272; [email protected])
Primedia Sports Interest
List segments identifying individuals interested in baseball, basketball, golf, hockey and other sports have been assembled for this master file. One lists 922,715 individuals who watch sports on TV. This data is sourced direct to publisher (73%) from various magazines published by Primedia.
Selections: Hotlines, Age, income, gender, state/SCF/ZIP
Price: $105/M
Contact: Specialists Marketing Services Inc., Amy Lyons (201-865-5800, ext. 2216; [email protected])
Network
