* Mortgage Bankers Association
* Hideaways International Travel Club
* Baby’s Gift Registry
* Females List Group
* Garden Ideas and Outdoor Living
* RewardsGateway.com
* Blaylock Wellness Report
* British Home Shoppers
LISTS UNDER NEW MANAGEMENT
Mortgage Bankers Association
Infocus Marketing Inc. was named list manager for the 72,518-member Mortgage Bankers Association. Most of these individuals, ranging in age from 35 to 54, have an average of 20 years’ experience in the mortgage industry. Precision Lists was the former manager.
Selections: Specialty, business type, job title, one per company, state/SCF/ZIP
Price: $225/M
Contact: Infocus Marketing Inc., Deanna Hatcher at 800-708-5478, ext. 3251 or [email protected]
Hideaways International Travel Club
Travel club marketer Hideaways International Inc. appointed Mal Dunn Associates Inc. as its list manager. There are 35,273 names on the Hideaways International Travel Club file. Membership costs $185 annually. Eighty-five percent of these individuals are married, and their average age is 54. The sources are direct mail and space advertising. MKTG Services previously handled this file.
Selections: State/SCF/ZIP
Price: $195/M
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or [email protected]
NEW LISTS
Baby’s Gift Registry
Morex Marketing Group LLC is offering Baby’s Gift Registry, an 835,000-name list of parents, relatives and friends who registered at the Babytobee.com Web site. The file identifies 220,000 grandparents, 275,000 aunts and uncles and 50,000 godparents.
Selections: Gift giver, age, adult’s/child’s age, demographics, hotlines, state/SCF/ZIP
Price: $95/M
Contact: Catamount Group, Becky Hagadorn at 203-778-4110 or [email protected]
Females List Group
The Females list series identifies sports-minded women. Specific files naming magazine subscribers, coupon redeemers and donors are available. For example, Females True to Sports lists 201,881 who made multiple purchases from various sports catalogs in the last 12 months. This particular unit of sale was $125. Sources for the list series include direct mail transactions and surveys, the Internet and other self-reported information.
Selections: Hotlines, income, age, presence of children, state/SCF/ZIP
Price: $80/M to $90/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or [email protected]
Garden Ideas and Outdoor Living
Meredith Corp. has introduced the 14,000-name subscriber list for Garden Ideas and Outdoor Living magazine. This title had been sold primarily on newsstands, but Meredith recently began selling subscriptions via direct mail. No telemarketing is allowed.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: ALC Data Management, Sara Jones at 609-580-2539 or [email protected]
RewardsGateway.com
Names of consumers who registered at either RewardsGateway.com or Memberspromotions.com can be found on the RewardsGateway.com file. Some 47,463 are listed. These men and women agreed to respond to six offers in order to qualify for a free gift.
Selections: Hotline, recency, gender, state/SCF/ZIP
Price: $95/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
Blaylock Wellness Report
News.com now offers the names of 6,725 active subscribers to the Blaylock Wellness Report, a newsletter covering alternative approaches to health issues. Direct mail is the source.
Selections: None
Price: $140/M
Contact: Infomat Inc., Melissa Williams at 310-212-5944, ext. 25 or [email protected]
British Home Shoppers
Nearly 237,450 catalog and online customers from the United Kingdom are listed on British Home Shoppers. They spent about $70 per order during 2005. Among those on the file, 58% are retired and 35% are single parents.
Selections: Hotlines, gender, income, geographic
Price: $175/M
Contact: Macromark Inc., Bill Ochs at 845-230-6332 or [email protected]
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