* Hoffman Media Files
* Catholic Herald
* Jewish Donors to Religious Causes
* Evantage Whitelist E-mail
* Wealth Dispatch Authority/France
* Pineapple Super Fat Melter Buyers/Canadian
* Aloes International PIP
* People in the News
LISTS UNDER NEW MANAGEMENT
Hoffman Media Files
Direct Media Inc. has been chosen to manage two master files and six individual magazine lists for Hoffman Media. The master file names 566,052 subscribers. It includes subscribers to Southern Lady, Taste of the South, Tea Time, Just Cross Stitch, Sampler and Antique Needlework Quarterly, Sew Beautiful and Cooking With Paula Deen. A separate enhanced lifestyle master file is available. No telemarketing is allowed. Direct mail is the source. Mal Dunn Associates Inc. previously managed these files.
Selections: Hotlines, paid, state/SCF/ZIP
Sample usage (master file): F&W Publications, Hearst Magazines, Oxmoor House, Time Warner, Our State North Carolina, Doubleday Entertainment, Bank of America
Sample tests (master file): Biotech Research, Boston Common Press, Guideposts, Publisher’s Clearing House, Reiman Publications, Southern Progress, Mississippi Magazine, International Academy of Design, Ethel M. Chocolate, March of Dimes
Price: $95/M (base)
Contact: Direct Media Inc., Maureen Luciano (203-532-2434; [email protected])
Catholic Herald
Trinity Direct has been appointed to manage the Catholic Herald list of 18,118 subscribers for the Catholic Press Apostolate Inc. This is the official newspaper of the Archdiocese of Milwaukee. Direct mail is the source. Cross Lists was the prior list manager.
Selections: State/SCF/ZIP
Price: $85/M
Contact: Trinity Direct, Rosanne Simmons (973-283-3600; [email protected])
NEW LISTS
Jewish Donors to Religious Causes
A total of 104,783 names have been assembled for this list of donors. These individuals contributed to a variety of religious and educational organizations. The largest counts are available for New York, Florida, California and Pennsylvania, followed by New Jersey and Illinois. Phone numbers are available for 22,500. This file cannot be released for non-money response vehicles. Sources include direct mail and telemarketing.
Selections: Gender, state/SCF/ZIP
Price: $75/M
Contact: Prospect Direct Inc., Jill Cohen at 414-271-3313 or [email protected]
Evantage Whitelist E-mail
This master file contains 35 million e-mail addresses and domain names, including 15 million sourced in the last 12 months. These e-mail addresses reportedly can bypass e-mail blocking filters because they belong to consumers who opted in to receive third-party offers. The source is online search.
Selections: Age, credit card, postal address, interests, phone numbers, state/SCF/ZIP
Price: $85/M
Contact: Lighthouse List Co., Mark Traverso (800-684-2180, ext. 209; [email protected])
Wealth Dispatch Authority/France
French consumers who entered a contest are named on this file. The initial monthly hotline count is 2,000. Seventy percent are women. The average sale was $20. Direct mail is the source.
Selections: Gender
Price: $185/M
Contact: List Services Corp., Jeremy Siegel (203-791-4495; [email protected])
CANADIAN LIST NEWS
Pineapple Super Fat Melter Buyers/Canadian
Two thousand Canadians who purchased a weight loss product in July and August are listed. The file is projected to grow by 2,000 names per month. Most buyers (95%) are women and the unit of sale was $90. Direct mail is the source.
Selections: Gender, province
Price: $115/M
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; [email protected]
NEW INSERT MEDIA
Aloes International PIP
This package insert program targets members of the Catherine’s Choice continuity club who’ve purchased dietary health supplements from Aloes International Inc. Roughly 15,000 packages are shipped monthly. Members’ orders average $60. Up to five inserts per package will be accepted. Inquiries will be considered for inserts larger than 5-1/2 by 8-1/2 inches and that weigh more than one-quarter ounce.
Price: $65/M
Contact: Conrad Direct, Jenifer Gluckman (201-567-3200, ext. 3031; [email protected])
People in the News
Susan Isley has been appointed vice president of list brokerage and strategic services at Belardi/Ostroy ALC. Isley will split her time between the firm’s New York City and Mt. Kisco, NY offices. Isley has more than 20 years of experience in direct marketing. She was formerly chief marketing officer at Petals.
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