Listline e-Newsletter 09/16/05
* Dogwise All Things Dog
* Better Roads Magazine
* Global Investing
* Plastic Surgery Search Prospects
* Spending Power
* Health Center for Better Living
* Meredith Gardening Megafile
* Catholic Key Decision Makers
* Short Cuts
LISTS UNDER NEW MANAGEMENT
Dogwise All Things Dog
Mail Marketing Inc. has been named as Dogwise Publishing’s list manager. Nearly 53,000 current and prior book buyers are available on the Dogwise All Things Dog file. The average unit of sale was $79. Many of these pet owners are trainers, breeders or show dog exhibitors. Ninety percent are homeowners; the average household income is $55,000. List Management Services Inc. was the prior manager.
Selections: Gender, state/SCF/ZIP
Sample usage: ASPCA, American Humane Society, American Kennel Club, Belvoir Media, Best Friends Annual Sanctuary, Dedication to Animals, Defenders of Wildlife, Dog Fancy, Home Pet Shop, In the Company of Dogs, P.E.T.A., Your Dog Newsletter, Valley Vet Supply
Sample tests: Rodale, Publishers Inquiry Services, Springtime, Whales and Friends
Price: $105/M (current buyers)
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or [email protected]
Better Roads Magazine
James Informational Media Inc. has retained Rubin Response Management Services Inc. to oversee list rentals for Better Roads Magazine. A total of 38,899 subscribers are available, in addition to 1,141 Canadian subscribers. This controlled circulation publication reaches professionals responsible for building and maintaining highways and bridges nationwide. Bethesda List Center Inc. formerly managed these names.
Selections: Job title, area of responsibility, business/industry, state/SCF/ZIP
Price: $125/M (U.S. subscribers); $200 flat fee (all Canadian subscribers)
Contact: Rubin Response Management Services Inc., Donna Lundell at 847-619-9800, ext. 166 or [email protected]
Global Investing
Name-Finders Lists Inc. has assumed management of 19,780 names on the Global Investing newsletter master file. This file consists of 8,968 active and recent former subscribers in addition to 10,812 older former subscriber records. The Internet is the source. Infomat Inc. previously managed this list.
Selections: State/SCF/ZIP
Sample usage: Economist Advice, Economist, J. Taylor Gold and Technology, KCI-Canadian Edge, Kenneth Coleman’s Investment Tracker, OTC Stock Watch, Rim of Fire, Rising Tide Value Newsletter, Stealth Stocks
Price: $150/M (master file)
Contact: Name-Finders Lists Inc., Lauren N. Clymer at 415-955-8595,ext. 253 or [email protected]
NEW LISTS
Plastic Surgery Search Prospects
Cyber Marketing Group Inc. has released an e-mail list identifying 282,050 individuals who sought information online about plastic surgery. (The official name of the file is 866-PLA.com Plastic Surgery). These individuals have consented to receive third-party offers. No telemarketing is allowed.
Selections: Breast augmentation/reduction, rhinoplasty, tummy tuck, facelift, laser procedure, liposuction, botox/dermabrasion, eye surgery, quarterly hotline, credit card buyers, income, gender, state/SCF/ZIP
Price: $180/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or [email protected] and Michele Volpe at 561-241-3003 [email protected]
Spending Power
Data from bank and retail credit grantors have been assembled to launch Spending Power. This master file is segmented according to number of credit cards held by individuals. The one-month hotline bankcard and retail cardholder files consist of more than 1 million and 602,000 names respectively.
Selections: Age, income, gender, number of cards, spending levels, state/SCF/ZIP
Price: $65/M (base)
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or [email protected]
Health Center for Better Living
The Health Center for Better Living list has been segmented to launch several new-to-market subfiles. In order of size these files are Digestion Helper, 57,458 names; Slim Smart Herbal Diet, 51,170 names; Healthy Heart, 48,397 names; Joint Revitalizer, 36,973; and Man’s Rejuvenator from Princeton Labs, 31,797 names. These are all direct mail buyers of dietary supplements from the first and second quarters.
Selections: Gender, state/SCF/ZIP
Price: $120/M (second quarter buyers); $110/M (first quarter)
Contact: Reel Point Direct, Jennifer Basile at 781-213-9149 or [email protected]
Meredith Gardening Megafile
Subscribers to four gardening and landscaping magazines were merged to create the Meredith Gardening Megafile. This master file contains 137,000 names derived from Garden Ideas and Outdoor Living, Country Gardens, Garden Shed and Garden, Deck and Landscape magazines. Eighty-four percent of those listed are women. Direct mail is the source. No telemarketing is allowed.
Selections: Hotlines, composite interest, direct-to-publisher, direct mail source, enhanced select, gender, paid, renewals, state/SCF/ZIP
Price: $95/M
Contact: ALC Data Management, Sara Jones at 609-580-2539 or [email protected]
NEW COMPILED LISTS
Catholic Key Decision Makers
Data from four Roman Catholic organizations was used to organize the Catholic Key Decision Makers list group. The overall count is 2,198. Most of this data comes from the Catholic Health Association (1,040 names), followed by the National Association of Treasurers of Religious Institutes (802 names), Association of Catholic Colleges and Universities (188 names) and the Diocesan Fiscal Managers Conference (168 names). These files identify chief financial officers and presidents of colleges and universities.
Selections: None offered
Price: $250 flat fee (each organization’s names)
Contact: Trinity Direct LLC, Joy Jacobs at 973-283-3600 or [email protected]
IN THE NEWS
Short Cuts
Wealth Partners Opportunity Seekers is the new name for a file formerly known as Free Money Web Site Opportunity Responders. Contact DAJ Direct, 949-722-0506.
The Occasions Group Buyers list has been re-launched under the new name Occasions Group Direct Buyers. Contact Aggressive List Management Inc., 847-304-4030.
Mokrynskidirect will close at noon on Sept.16 for a company picnic.
