* MSDN Magazine
* Luminary Leadership Training
* Amos Coin and Stamp Collectors
* Trailblazers Outdoor Adventure Travelers
* Specialty Schools and Education Instruction
* Staples PIP and Blow-in
* Jack Oldstein Founder of Dependable Lists Dies
* Introducing Michael Fishman
LISTS UNDER NEW MANAGEMENT
MSDN Magazine
CMP Business Media has selected MeritDirect as manager for MSDN Magazine’s list of 82,745 active subscribers, including 76,420 qualified subscribers. This title reaches developers of Microsoft Internet and intranet technologies. Microsoft Systems Journal has been incorporated in this magazine. The prior manager was Rubin Response Management Inc.
Selections: Job title, Internet/Web responsibility, primary business, software business, state/SCF/ZIP
Sample usage: Association for Computing Machinery, Better Software Magazine, Software Quality Engineering, Element K Journals, Intertech Inc. Liberty Books, National Instruments, O’Reilly Media, Seapine, Symantec Corp., Tech Expo, UCLA Extension, Wired
Price: $220/M
Contact: MeritDirect, Craig Albanese at 914-368-1000 or [email protected]
Luminary Leadership Training
LumaCore Inc. has tapped Chessie Lists Inc. to oversee rentals of the Luminary Leadership Training file. It consists of 150,418 seminar attendees. Topics ranged from leadership to management and finance. Direct mail is the source. ListMart Inc. formerly managed this file.
Selections: Gender, max per site, recency, state/SCF/ZIP
Price: $145/M
Contact: Chessie Lists Inc., Karen L. Miller at 301-680-3633 or [email protected]
Amos Coin and Stamp Collectors
Amos Hobby Publishing has chosen Rubin Response Management Services Inc. to manage four lists of former subscribers. The titles are Coin Values, Coin World, Linn’s Stamp News and Scott Stamp Monthly. Counts range from 6,338 to 20,360 for names from 2004 and last year. Older names are available. These files were previously only offered on a limited basis directly from the list owner. Names of active subscribers are not available.
Selections: State/SCF/ZIP
Price: $120/M
Contact: Rubin Response Management Services Inc., Donna Lundell at 847-619-9800, ext. 166 or [email protected]
NEW LISTS
Trailblazers Outdoor Adventure Travelers
Six million names are available on the Trailblazers Outdoor Adventure Travelers list. These individuals participate in such activities as boating, hiking, camping, hunting, fishing, golfing and skiing. Buyers, subscribers and individuals who responded to surveys are included. Their average income is $70,000. The sources are direct mail and the Internet.
Selections: Hotlines, adult’s/child’s age, presence of children, interests, lifestyle, household income, RV owners, state/SCF/ZIP
Price: $80/M
Contact: Media Source Solutions Inc., Amy Benicewicz at 203-746-6640 or [email protected]
NEW COMPILED LISTS
Specialty Schools and Education Instruction
A total of 48,216 names have been assembled for the Specialty Schools and Education Instruction list. Mostly school principals and administrators are listed. Catholic, military, boarding, music, special education, vocational and private schools are included, among other types. This file has been assembled from various business and education directories. It’s available for unlimited use.
Selections: Number of employees, telephone numbers, state/SCF/ZIP
Price: $60/M (base)
Contact: ListSolutions, Sandy Ostrander at 732-729-0500, ext. 17 or [email protected]
NEW INSERT MEDIA
Staples PIP and Blow-in
Staples Inc. has launched blow-in, package insert and co-op programs, in addition to online banner advertising programs for its Web site and selected e-mail promotions. Only one insert will be accepted in each of the roughly 30 million catalogs mailed annually. Blow-in inserts must be between 3-1/2 by 5 inches to 6-1/2 by 6-1/2 inches. Each of the more than 4 million packages are shipped annually will carry up to eight inserts. The maximum size for the PIP is 5-1/2 by 8-1/2. Inserts for both programs can weigh up to one-quarter ounce.
Price: $35/M (blow-in); $60/M (PIP)
Contact: Media Horizons Management, Anthony Accatino at 203-604-1793 or [email protected]
IN THE NEWS
Jack Oldstein Founder of Dependable Lists Dies
Jack Oldstein, 81, a pioneer in the list business, died on Sunday in Broward, FL. Oldstein founded Dependable Lists Inc. in the 1950s, which through acquisitions and name changes has become known as Specialists Marketing Services Inc.
He retired from direct marketing many years ago.
Oldstein sold Dependable Lists in 1985.
“Jack was a great guy who loved life. He had a passion for the list business. I’d say he was a workaholic who was well liked by his employees and clients,” said Lon Mandel, CEO and president of Specialists.
Survivors include two daughters and one son. Services are planned for Wed. at 10 a.m. in Valhalla, NY. Riverside Memorial Chapel, Mt. Vernon, NY, will be handling the arrangements.
MEET THE BROKERS
Introducing Michael Fishman
This week, Meet the Broker features Michael Fishman, vice president of the brokerage division for Specialists Marketing Services Inc. To learn how this music-loving University of Binghamton graduate ended up in the world of direct marketing, CLICK HERE (www.directmag.com/meet_the_broker/fishman).
Network
