* ProjectConnections Project Managers
* Center for Jewish History
* Light Reading Postal and E-mail
* Women’s Entrepreneurial Network
* Lottery Connection
* Primedia Consumers Master File
* Insurance Agents, Agencies and Services
* Omaha Steaks
* Williamsburg
LISTS UNDER NEW MANAGEMENT
ProjectConnections Project Managers
Rickard List Marketing has been chosen to oversee the ProjectConnections Project Managers e-mail file. A total of 27,658 U.S. and 5,454 U.K. and 4,113 Canadian e-mail addresses are offered. Smaller segments are available for Australia, India and South Africa. These executives from a variety of industries registered at ProjectConnections.com. The Web site provides information on a range topics from systems and processes to tracking and control to team building. L.I.S.T. Inc. formerly handled this account.
Selections: Job function, project focus, industry, country
Price: $300/M (base)
Contact: Rickard List Marketing, Gerard Petrocelli at 631-249-8710, ext. 118 or [email protected]
Center for Jewish History
Prospect Direct Inc. now manages the Center for Jewish History list. Five thousand donors are identified. This list cannot be released for mailings that contain non-monetary response offers. Advertising and Mailing Services was the prior list manager.
Selections: State/SCF/ZIP
Sample usage: Dorot, Elridge Street Synagogue Project, Friends of the 92nd Street Y, Jewish Foundation for the Righteous, Jewish Museum, National Jewish Outreach Program, North American Conference on Ethiopian Jewry, U.S. Holocaust Memorial Museum
Price: (List exchanges only)
Contact: Prospect Direct Inc., Jill Cohen at 414-271-3313 or [email protected]
Light Reading Postal and E-mail
MeritDirect recently assumed management of the Light Reading lists. A total of 19,995 postal 35,805 e-mail addresses are on file. A telemarketing segment is available as well. The source is Lightreading.com, a subsidiary of CMP Media. L.I.S.T. was the prior list manager.
Selections: Business, industry, job function, annual revenue, state/SCF/ZIP
Price: $225/M (postal file); $400/M (e-mail file)
Contact: MeritDirect, Anthony Carraturo at 914-368-1083 or [email protected] (postal file); Craig Albanese at 914-368-1000 or [email protected] (e-mail file)
NEW LISTS
Women’s Entrepreneurial Network
The names are 210,000 are listed on the Women’s Entrepreneurial Network. These women purchased information about starting a home-based business. The average unit of sale was $40. Web sites are the source.
Selections: Monthly/quarterly hotlines, telephone numbers, state/SCF/ZIP
Price: $80/M
Contact: Direct Partner Solutions Inc., Patti Pierce at 678-762-9869, ext. 221 or [email protected]
Lottery Connection
Consumers who purchased shares in lottery clubs are named on Lottery Connection, a list with 66,902 names. These individuals spent $85 on average and paid with a credit card. Direct mail is the source.
Selections: State/SCF/ZIP
Price: $80/M
Contact: 21st Century Marketing Inc., Laura Cox at 631-306-5224 or [email protected] and Niccole Liverman at 631-306-5229 or [email protected]
Primedia Consumers Master File
Prospects and subscribers with $125,000 or better incomes have been assembled on the Primedia Consumers master file. It includes 1.1 million subscribers to such titles as Motor Trend, Automobile and Hot Rod. Three-quarters of these individuals are men. The source is 65% direct to publisher.
Selections: Hotlines, change of address, age, paid, state/SCF/ZIP
Price: $105/M
Contact: Specialists Marketing Services Inc., Amy Lyons at 201-865-5800, ext. 2216 or [email protected] and Josh Vicente at 201-865-5800, ext. 2205 or [email protected]
NEW COMPILED LISTS
Insurance Agents, Agencies and Services
Professionals who plan, manage and coordinate risk and insurance programs have been assembled on this list. More than 1.3 million agents and producers, 50,540 agencies and 42,980 insurance companies are identified. California, Ohio and New York have the largest counts. This file is available for unlimited use. State licensing records are the source.
Selections: Entity, ethnicity, type of insurance, telephone numbers, gender, state/SCF/ZIP
Price: $65/M (base)
Contact: Hugo Dunhill Mailing Lists Inc., Miriam Vivo at 212-213-9300, ext. 37 or [email protected] (wholesale division)
SPECIALS!
Omaha Steaks
Mailers, excluding food catalogers, can test the Omaha Steaks file, through December, for an $85/M base price, with a $25/M cap on selections, except enhancements. More than 2.1 million buyers are available from the last 12 months. Contact Direct Media Inc., Maureen Luciano at 203-532-2434 or [email protected]
Williamsburg
Selections are half price for out of category mailers who test the Williamsburg catalog list, until next year. Nearly 45,000 last-12-month buyers are named. Contact Mokrynskidirect, Cheryl Longo at 201-488-5656, ext. 656 or [email protected]
Network
