* National Wholesale
* Autobytel Network Lists
* CPC ISP Domain Database
* Ethnic Alliance
* ClearSounds Communications
* VistaPrint Business Product Buyers
* Great Outdoors
* ReserveAmerica Programs
LISTS UNDER NEW MANAGEMENT
National Wholesale
Belardi/Ostroy ALC LLC has been named manager of the National Wholesale catalog list. A total of 458,590 buyers are available from the last 12 months. Eighty-five percent these customers are women with a $40,000 average household income, typically 60 or older. Three-quarters are repeat buyers. The average order was $55 for such products as hosiery, lingerie, footwear, coats and accessories. Mokyrnskidirect was the prior list manager.
Selections: Hotlines, dollar amount spent (ranges), age, income, average purchase, size, product, credit/cash buyers, one-time/multibuyers, state/SCF/ZIP
Sample usage: American Heart Association, Blair, Bookspan, Collin Street Bakery, Dr. Leonard’s, Footsmart, Lane Bryant, Salvation Army, Visiting Nurse Association, Walter Drake
Price: $105/M (base)
Contact: Belardi/Ostroy ALC LLC, Caroline Gensone at 212-381-1741 or [email protected]
Autobytel Network Lists
ICS has been appointed to manage five Autobytel Network lists generated from Web sites. Data cards are available for AutobytelDirect.com, AutobytelenEspanol.com, AutoWeb.com, Car.com and CarSmart.com. Each file offers 15 million postal and 3 million e-mail addresses from the last 12 months. These individuals sought online information about cars. The list owner previously managed these files inhouse.
Selections: Vehicle type/category, market timing, state/SCF/ZIP
Price: $225/M (postal file); $275/M (e-mail file)
Contact: ICS, Kevin Harlow at 810-241-8887 or [email protected] and Dana Hoogmoed at 973-702-8320 or [email protected]
NEW LISTS
CPC ISP Domain Database
Nearly 20 million postal and 4 million e-mail addresses are found on the CPC ISP Domain database. Domain addresses are available for America Online, Yahoo, Earthlink and MSN, among others. Inquiries for appending data to other files will be considered.
Selections: Domain address, age, income, presence of children, homeowner, credit card, mail order buyer/responder, interests, donor, pet owner, demographic, lifestyle, state/SCF/ZIP
Price: $85/M (postal file); $110/M (e-mail file)
Contact: CPC Associates Inc., Matthew Nee at 239-770-1990 or [email protected]
Ethnic Alliance
A membership list with 820,657 names has been launched by Ethnic Alliance. Members receive information relevant to their ethnic group, can express opinions or register for a chance to win a family vacation to their ancestral homeland. Fifty-nine percent are men, median age 34, with a $43,000 median income. The file has been built via direct mail and a Web site.
Selections: Ethnicity, language preference, professional/student classification, direct mail subscriber/buyer, online subscriber/buyer/donor, demographics, e-mail addresses, home/mobile telephone numbers, quarterly hotline, gender, homeowner, income, lifestyle, mail order buyers, marital status, teenagers, state/SCF/ZIP
Price: $100/M
Contact: Teramedia Corp., Scott Hardigree at 407-420-1108, ext. 205 or [email protected]
ClearSounds Communications
Consumers who purchased products to assist those with hearing and visual impairment are identified on a list from ClearSounds Communciations Inc. Some 3.6 million names are available. The unit of sale ranged from $100 to $250. Sources include statement inserts, space advertising and telemarketing.
Selections: Gender, age, marital status, income, homeowner, presence of credit card, recency, state/SCF/ZIP
Price: $100/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]
VistaPrint Business Product Buyers
Business-to-business customers at small firms are identified on VistaPrint Business Product Buyers, a list with 105,013 one-month hotline names. Products sold include business cards, stationery and rubber stamps. Direct mail and the Internet are the sources.
Selections: Gender, max per company, product, state/SCF/ZIP
Price: $105/M (one-month hotline base)
Contact: Direct Media Inc., Ed Mateus at 203-532-2374 or [email protected]
Great Outdoors
Individuals reportedly interested in soccer, skateboarding, boating, horseback riding and other outdoor activities are listed on this file. Almost 9 million names have been assembled. Sources include product registrations, point of sale and coupon redemptions.
Selections: Monthly hotline, telephone numbers, ethnicity, gender, age, lifestyle, mail order buyers, teenagers, credit card buyers, income, state/SCF/ZIP
Price: $125/M
Contact: List Connection Inc., Paul Matthews at 954-941-7118 or [email protected]
NEW INSERT MEDIA
ReserveAmerica Programs
An online campsite reservation services firm, ReserveAmerica has launched package insert, sampling and other types of media programs. An estimated 50 million packages are mailed annually to individuals who made reservations for campsites in federal and state parks. The count is similar for the sampling program. Other programs have been introduced for Internet banner advertising, e-mail confirmations, and the ReserveAmerica e-mail newsletter, among others.
Price: $100/M (PIP); $500/M (sampling program)
Contact: AM/Direct, Jeff Savastano at 603-924-9262, ext. 2361 or [email protected] and Pam Osgood at 603-924-9262, ext. 2142 or [email protected]
Network
