* FootSmart
* Digital Directions Magazine
* 7K Financial Biz Op Seekers
* Consumer Centric Antiques Enthusiasts
* Mega Master File
* Brokerage Appointments
* Toys to Grow On
LISTS UNDER NEW MANAGEMENT
FootSmart
Belardi/Ostroy ALC now manages FootSmart’s list of 2.3 million buyers, including 796,670 catalog and Web buyers from the last 12 months. The unit of sale was $72 for shoes, hosiery and personal care products. Millard-Mokrynski Group Inc. (Mokrynskidirect) formerly managed this file.
Selections: Product, hotlines, purchase amount (ranges), credit card buyers, gender, multibuyers, state/SCF/ZIP
Price: $100/M (catalog buyers)
Contact: Belardi/Ostroy ALC, Fred Onemma (212-381-1719; [email protected])
NEW LISTS
Digital Directions Magazine
This new controlled circulation magazine has more than 27,000 subscribers. It focuses on technologies used in schools from kindergarten through grade 12. Subscribers work for school districts nationwide.
Selections: School/home address, gender, state/SCF/ZIP
Price: $125/M
Contact: Rickard List Marketing, DJ Giacopino (631-249-8710, ext. 109; [email protected]
7K Financial Biz Op Seekers
Here’s a list of 157,811 individuals who spent between $40 to $10,000 in response to a business opportunity offer from Advantage Conferences. Direct mail and the Internet are the sources.
Selections: Hotlines, age, gender, state/SCF/ZIP
Price: $90/M
Contact: Geon Media Group, Megan Donnelly (801-619-7800; [email protected])
Consumer Centric Antiques Enthusiasts
Collectors of fine art, furniture, sculptures and other antiques are listed on this file. The count is 261,273. Postal and e-mail addresses are available. Sources include Web sites, online co-registration, Internet transactions, telemarketing and consumer events.
Selections: Quarterly hotline, age, gender, household income, ethnicity, presence of children, lifestyle, mail order buyers, marital status, state/SCF/ZIP
Price: $125/M
Contact: Specialists Marketing Services Inc., Randi Morris (201-865-5800, ext. 2037; [email protected])
NEW SELECTS
Mega Master File
Avrick Direct Inc. has added a monthly hotline selection that identifies Roman Catholics on this master file. The July hotline count is 748,599. These individuals have either moved, registered a product for a warranty or activated a credit card within the last 30 days.
Additional selections: Adult’s/child’s age range, mail order buyer recency/category, gender, household income ranges, home value, hobbies, dwelling type, marital status, ethnicity, state/SCF/ZIP
Price: $80/M (base)
Contact: Avrick Direct Inc., Laurence Shoobs (323-662-1143; [email protected])
IN THE NEWS
Brokerage Appointments
Prospect Direct Inc. has been chosen to handle list brokerage for the New Israel Fund, an organization that raises funds to support civil rights and social justice for Israeli Arabs, immigrants, women and other groups in Israel. Contact Prospect Direct Inc., Jill Cohen at 414-271-3313 or [email protected]
Statlistics has been selected to provide list brokerage services for Meister Media Worldwide, a publisher of agricultural trade magazines. Contact Statlistics, Donna Musetti (203-778-8700,ext, 111; [email protected]
SPECIALS!
Toys to Grow On
A $75/M base rate is being offered to non-competitive mailers who test the Toys to Grow On list. A total of 246,996 buyers are available from the last 12 months. Contact Fasano and Associates, Rose Joseph (818-728-9030, ext. 112: [email protected])
Network
