* National AV Supply.com/Presenter’s
* Human Resources Law Index
* Planet CD ROM
* Real Wealth Report
* Health and Fitness Enthusiasts
* Cash Advance/Free Item and Offer
* Modus Vivendi Chippies and Techies
* Boat Owners
* Short Cuts
* Correction
LISTS UNDER NEW MANAGEMENT
National AV Supply.com/Presenter’s
National AV Supply.com has appointed MeritDirect to manage its Presenter’s Warehouse catalog list. It identifies 90,066 buyers and product specifiers. The average unit of sale is $650. The name of file has been changed. It was called the National Audio Video Supply Catalog under the prior list manager Edith Roman Associates Inc.
Selections: Organization type, recency, telephone numbers, business/education, government, state/SCF/ZIP
Price: $120/M
Contact: MeritDirect, Mike Soltis at 914-368-1025 or [email protected]
Human Resources Law Index
Ornel Inc. has named Statlistics to oversee its Human Resources Law Index file. Some 15,000 registered e-mail addresses are available. The source is the hrlawindex.com Web site. Lake Group Media Inc. was the prior list manager.
Selections: State
Price: $250/M
Contact: Statlistics, Dolores Broderick at 203-778-8700, ext. 112 or [email protected]
NEW LISTS
Planet CD ROM
Discount buyers of computers software and music CDS are named on Planet CD ROM list. A total of 315,736 buyers are available. The source is the PlanetCDROM.com Web site.
Selections: Hotlines, age, income, lifestyle, demographics, state/SCF/ZIP
Price: $85/M
Contact: Catamount Group, Rebecca Hagadorn at 203-778-4110 or [email protected]
Real Wealth Report
Weiss Research Inc. has released the subscription list from the monthly newsletter Real Wealth Report. A total 10,482 direct mail-generated subscribers are available. This publication focuses on self-directed investments in stocks and commodities. The unit of sale ranges from $99 to $189. There are also 3,796 former subscribers available.
Selections: Quarterly hotline, address type, gender, state/SCF
Price: $225/M (active subscribers); $110/M (former subscribers)
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or [email protected] and Star Ursillo at 954-360-0644, ext. 213 or [email protected]
Health and Fitness Enthusiasts
An enhanced list of 559,262 last-24-month health and fitness product buyers was recently assembled from the Taylor Gifts and Get Organized catalogs. Counts are available for segments such as physical fitness and exercise, diet and weight control, health and natural foods and self-improvement, among other interests. Sixty-eight percent of these individuals are women with a $72,250 average income. The average order is $70
Selections: Age, credit card, dollar, gender, income, lifestyles, multibuyers, presence of children, product, state/SCF/ZIP
Price: $100/M
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected]
Cash Advance/Free Item and Offer
Datran Direct recently added several more files to its extensive list portfolio. Among the newest are Datran Direct Cash Advance Interest Respondents, a list of 986,806 individuals who self-reported they’re interested in receiving cash advances in the last 12 months. Another file Datran Direct Free Item Offer Interest Respondents names nearly 15 million individuals who self-reported an interested in receiving free items or offers in the last 12 months. The source is the Internet for both postal and e-mail files.
Selections: Hotlines, age, gender, state/SCF/ZIP
Price: $80/M (base)
Contact: Kroll Direct Marketing Inc., Alyson Cimler at 609-275-2900, ext. 101 or [email protected]
Modus Vivendi Chippies and Techies
More than 14 million names are found on the Modus Vivendi Chippies and Techies list of computer and electronics enthusiasts. Counts are available for various segments including home video games, home computers, home video recording and photography. The sources are direct mail, Internet surveys and statistical models and predictive database scoring.
Price: $60/M (base)
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or [email protected] and Loren Worley at 800-684-2180, ext. 210 or [email protected]
NEW COMPILED LISTS
Boat Owners
A Boat Owners database derived from public records has been launched for unlimited use. The file contains more than 100,000 names, information vessel type, the boat’s name, weight, length and year built.
Selections: None offered
Price: $495/M (unlimited use)
Contact: Contact: Melissa Data Corp., Jack Schember at 949-589-5200, ext. 130 or [email protected]
IN THE NEWS
Short Cuts
Bethesda List Center Inc. will close early on July 29 because it’s moving. The new office will open Aug. 1 at 4833 Rugby Ave., Suite 501, Bethesda, MD 20814. The phone number will remain the same 301-986-1455.
Correction
The correct price of the Sharper Image PIP managed by ALCNY I-Media is $70/M.
Network
