* Vital Basics Supplements Buyers
* Yankee Candle
* Steinhausen Watch Buyers
* Quadratec Essentials for Jeep/Puerto Rico
* Sports and Outdoor Adventures
* Baby Boomer Donors
* Elite Business Opportunity Buyers
* Rubin Launches Web Site for CMP’s Lists
* Beckett Publications
NEW LISTS
Vital Basics Supplements Buyers
Direct response TV, radio and newspaper space advertising are the sources for the Vital Basics Dietary Supplements Buyers file. A universe of 800,000 buyers is available. The unit of sale ranges from $40 to $150. Men made about 40% of the purchases. Telephone numbers are available.
Selections: Monthly hotline, gender, age, income, source, state/SCF/ZIP
Price: $120/M (base)
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]
Yankee Candle
Yankee Candle Co. has released a list of catalog, Internet and retail customers who spent an average of $45 per order. Among the segments offered are 172,114 buyers from the last 12 months. Women made 79% of the purchases.
Selections: Monetary, hotlines, gender, state/SCF/ZIP
Price: $90/M
Contact: Millard Group Inc., Kelly Russo at 603-924-9262, ext. 2591 or [email protected] and Liz Pereira at 603-924-9262, ext. 2581 or [email protected]
Steinhausen Watch Buyers
A list of 64,464 buyers of Steinhausen watches has been released. Men made two-thirds of these $250 purchases. Direct mail and inserts are the sources.
Selections: Hotline, recency, gender, e-mail address, state/SCF/ZIP
Price: $110/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
Quadratec Essentials for Jeep/Puerto Rico
Buyers and inquirers from Puerto Rico are now available from the Quadratec Essentials for Jeep catalog. The count is 11,298. The unit of sale for Jeep parts and accessories was $125. Customers have a median age of 35 and $47,000 median income. Women account for about 15% of the orders.
Selections: Monthly hotline, recency, credit card, gender, unit of sale ranges, vehicle type, SCF/ZIP
Price: $125/M
Contact: McCarthy Media Group Inc., Mike McCarthy at 608-837-4343 or [email protected] and Michelle McCarthy at 608-837-4343 or [email protected]
Sports and Outdoor Adventures
Numerous segments specifying sports interests are available on an enhanced list assembled from the Taylor Gifts and Get Organized catalogs. More than 100,000 names are available on the general sports interest segment. Buyers from the last 3-, 6-, 12- and 24 months are offered. Specific segments name golfers, runners, tennis players, skiers and bicyclists are available, to name a few. Sixty-eight percent of these customers are women, with a $72,250 average income, who spent an average of $70 per order.
Selections: Age, credit card, dollar, gender, income, lifestyles, multibuyers, presence of children, product, state/SCF/ZIP
Price: $100/M (last-24-month buyers)
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected]
Baby Boomer Donors
A group of Baby Boomer donor lists has been launched. One file for example Baby Boomers for the Environment identifies 165,312 donors from the last 12 months. The individuals contributed an average of $60 to preserve the Florida Everglades and other environmental causes. Lists of donors to health-related causes, Democratic and Republican party donors are available as well. The sources include direct mail, surveys and public records, depending on the file.
Selections: Monthly hotline, gender, income, age, presence of children, state/SCF/ZIP
Price: $70/M to $80/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or [email protected]
Elite Business Opportunity Buyers
A total of 219,418 last-12-month buyers are listed on the Elite Business Opportunity Buyers file. Direct mail and the Internet are the sources. Women comprise 20% of the names on this list. E-mail addresses are available
Selections: Gender, telephone numbers, state/SCF/ZIP
Price: $95/M (postal file); $140/M (e-mail file)
Contact: American Name Services, Jen Rodabough at 801-235-8061 or [email protected]
IN THE NEWS
Rubin Launches Web Site for CMP’s Lists
A co-branded Web site has been launched devoted exclusively to the 170 postal and e-mail lists that Rubin Response Management Services Inc. oversees for CMP Media LLC. The cmp-lists.com site includes a list blog, along with online search and list ordering features.
SPECIALS!
Beckett Publications
Mailers who test one file from Beckett Publications Inc. can test a second Beckett sports or collectors file for half the base price through November. The Beckett master file contains 54,612 subscribers. Contact Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or [email protected]
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