* Ailing Americans
* Small Business Professional Registrants
* Active Money Seekers
* Ashworth University Student Inquirer
* Chesapeake Bay
* Growing Macromark in Hiring Mode
* People in the News
* Introducing Sharon Traina of Conrad Direct Inc.
* Correction
NEW LISTS
Ailing Americans
This file is comprised of 872,165 names sourced from Internet surveys in the last 12 months. It lists people who reported the ailments they suffer and prescription drugs they use. Ailments selects offered include allergies, cancer, heart disease and insomnia, to name a few.
Selections: Quarterly hotline, age, gender, income, prescription, demographics, lifestyle, mail order buyer, ailments, state/SCF/ZIP
Price: $135/M
Contact: Beach List Direct Inc., Patrick Kagan (615-356-1100, ext. 7310; [email protected])
Small Business Professional Registrants
Roughly 80,000 business professionals’ e-mail addresses are offered on this database. These individuals registered for access to business and consumer databases to sell products. Those listed work in the insurance, real estate, banking, mortgage and other industries. Postal and e-mail addresses are available. Data is sourced through an online lead generation program.
Selections: Quarterly hotline, phone/fax numbers, number of employees, job title/function, sales volume, state/SCF/ZIP
Price: $300/M (base)
Contact: Walter Karl Inc., Lori Colantunono (845-732-7089 or [email protected])
Active Money Seekers
Here’s a list of opportunity seekers who responded to various space and display advertising offers and requested information about how to make money. The monthly hotline count is 15,000. These individuals purchased a “Work at Home Digest” for $25 and receive a newsletter. Telephone numbers and e-mail addresses are available.
Selections: Gender, state/SCF/ZIP
Price: $110/M (monthly hotline); $175/M (phones and e-mail)
Contact: Listdata Management Services Inc., David Brill (845-357-1881; [email protected])
UPDATED LISTS
Ashworth University Student Inquirer
The Professional Development Institute has changed its name to Ashworth University and corresponding title for its master file. This organization offers more than 50 home study courses. More than 2.6 million buyers and inquirers from the last 12 months are on file. Another 63,795 Canadian names are available.
Selections: Monthly hotline, course, state/SCF/ZIP
Price: $80/M
Contact: VentureDirect Worldwide, Meta Washington (212-655-5284; [email protected]
Chesapeake Bay
Chesapeake Bay Gourmet has changed its named to Chesapeake Bay Crab Cakes and More. This cataloger’s latest 12-month count (through May 31) exceeds 15,000 buyers. The average sale was $115.
Selections: Gender, state/SCF/ZIP
Price: $100/M (last-12-month buyers)
Contact: Direct Media Inc., Michael Rovello (203-532-2427; [email protected])
IN THE NEWS
Growing Macromark in Hiring Mode
Macromark Inc. plans to nearly double the size of its office space by the end of August. The company has grown from eight employees to 35 in the last three years.
Its managers and brokers represent more than 250 clients in categories ranging from health and financial services to self-improvement, insurance and the adult products market.
“This move has been made necessary by the continued growth that our company has seen,” said in a statement David Klein, president and CEO. “Because of this growth Macromark is always looking for list professionals to join our team.”
People in the News
Statistics has announced the hiring of seven new employees. Kim Radigan has been named marketing coordinator for the marketing group. Rita Verna has joined the consumer list management division as an account executive — assigned to the American Media account. Radigan and Verna were previously with Mal Dunn Associates Inc. Lois Gerardi and Peter Cullen have come aboard as account managers in the consumer list division. Luigi Mancini has been appointed account manager in the business-to-business list management division. Jen Schrek has been named account manager in the list brokerage division. Jennifer Stocker has joined the accounting department.
Linda Chuntz has joined Adrea Rubin Management Inc. as senior sales manager. Chuntz has more than 25 years of consumer catalog management and insert media experience. She was formerly with 21st Century Marketing Inc.
MEET THE BROKER
Introducing Sharon Traina of Conrad Direct Inc.
This week, Meet the Broker features Sharon Traina who specializes in the alternative health market. To learn what she’s looking for but cannot find on data cards, click here (directmag.com/meet_the_broker/traina).
Correction
Chris Meehan’s e-mail address is [email protected] (Direct Listline, July 19).
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