* Velocity List Group
* African American Republicans and Conservatives
* EngineerSalary.com
* Gevalia SOHO Continuity Buyers
* Athleta
* Latino Consumer Hotline Buyers
* Mira
* MDR Purchases Education List Division from MKTG Services
* The Paragon
NEW LISTS
Velocity List Group
Data from multiple direct mail sources was combined with Experian’s Gold File to create several Velocity list segments, including a master file of 5.9 million mail order buyers from the last 90 days. Some of the other files identify families with children, donors and credit cardholders.
Selections: Hotlines, gender, Prizm clusters, demographics, lifestyle, adult’s/child’s age, length of residence, dwelling type, occupation, marital status, education, ethnicity, religion, state/SCF/ZIP
Price: $90/M (base)
Contact: Specialists Marketing Services Inc., Karen Isenberg (201-865-5800, ext. 2212; [email protected]
African American Republicans and Conservatives
Names of 105,600 Republican Party members and contributors to conservative political causes are available here. Most are married churchgoers with children. Their median age is 36 and their annual income about $34,000. Sources include direct mail and online surveys, DRTV, retail, online and other mail order transactions.
Selections: Gender, age, income, homeowners, children, sweepstakes entrants, magazine subscribers, last-12-month mail order buyers, bank cardholders, Internet connected, mail order buyer category, music interest, travelers, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Stephani O’John (201-489-2525; [email protected])
EngineerSalary.com
EngineerSalary.com is offering e-mail addresses of 119,892 engineers from all disciplines. The site compiles wage and compensation data from technology companies. Those listed registered there for access to information.
Selections: Engineering discipline, job level, company size, security clearance, industry, state/SCF/ZIP
Price: $275/M
Contact: ePostDirect, Shawn Kingston (845-731-3828; [email protected]
Gevalia SOHO Continuity Buyers
Approximately 1.3 million businesspeople who responded to a trial delivery offer for coffee and a free coffeemaker are listed; more than 70% became regular continuity buyers. The introductory price ranged from $10 to $35 and the overall average sale was $250.
Selections: Quarterly hotline, age, gender, income, job function/title, sales volume, business, state/SCF/ZIP
Price: $135/M
Contact: Mal Dunn Associates Inc., Alice Benjamin (845-278-1200, ext. 259; [email protected])
UPDATED LISTS
Athleta
The count for Athleta’s buyer file has increased 28% since the last update and a monthly hotline and source selection have been introduced. Some 180,000 customers from the last 12 months are listed. Direct mail sales averaged $185 for women’s sports apparel and gear. A typical buyer is 42 years old and earns $75,000 a year.
Additional selections: Hotlines, dollar amount of purchase, average purchase, multibuyers, state/SCF/ZIP
Price: $115/M
Contact: Millard-Mokrynski Group, Donna Hamilton (914-697-5808; [email protected])
Latino Consumer Hotline Buyers
This 3.6 million-name file now includes 175,028 e-mail addresses. Those listed recently made purchases or received major credit, such as mortgages or auto loans. Two-thirds are men. Surveys and e-mail are the sources.
Selections: Spanish speaking, date of birth, monthly hotline
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; [email protected]
Mira
American Media Inc. recently introduced a separate list of 40,000 subscribers to the Spanish-language entertainment and fashion magazine Mira. These names previously were offered as part of a master file.
Selections: Hotlines, direct to publisher, gender, state/SCF/ZIP
Price: $100/M
Contact: Statlistics, Rita Verna (203-778-8700, ext. 112; [email protected])
IN THE NEWS
MDR Purchases Education List Division from MKTG Services
Market Data Retrieval (MDR) has acquired MKTG Education Services for undisclosed terms. The list business acquisition includes all account management, customer service and data assets of this division from MKTG Services.
“We know that MDR, a longtime leader in education information, is the ideal company to acquire our education business and support our clients’ education market needs,” said in a statement Stacey Girt, senior vice president of MKTG Services.
MDR plans to integrate its education market database with the database it has acquired from MKTG. It plans to match, verify and add data elements to the combined database within the next 90 days.
More than 13 million names segmented by types of products purchased are currrently available on MDR’s education market database, featuring information on the K through 12, college and library markets.
The acquisition also includes MKTG’s InfoBuyers database product line, consisting of consumer and business-to-business buyers lists in the education market . Enhancements to the InfoBuyers database are planned in the next few months.
Contractual and other documented special pricing arrangements between MKTG Education Services and clients will be honored by MDR for the next 90 days, according to Fady Khairallah, president of MDR.
SPECIALS!
The Paragon
Fundraisers new to The Paragon’s lists are being offered a $30/M discount off the base price and free selections through Aug. 31. Some 570,763 buyers from the last 12 months are named on the company’s master file. Contact Direct Media Inc., Nancy O’Reilly (203-532-2356; [email protected])
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