* GIE Media B-2-B Subscribers
* Federal Business Council
* Private Club Living
* James Direct Health Buyers
* E-Club Advantage Ride-alongs
* ToyClassics.com
* Metropolitian Museum of Art Enhanced
* Norske Skin Therapy
* Small Business Times
LISTS UNDER NEW MANAGEMENT
GIE Media B-2-B Subscribers
Statlistics has been tapped by GIE Media Inc. to manage six magazine subscriber files. Counts range from 3,934 for Interior Landscape Business to 74,028 for Lawn and Landscape. The appointment also includes Commercial Dealer, Golf Course News, Pest Control Technology and Recycling Today. E-mail addresses are available. The publisher previously managed its lists in house.
Selections: State/SCF/ZIP
Sample usage: Archer Malmo, Ditch Witch, Real Green
Sample tests: Flint Communications, Hoffman Agency, KW Advertising, Landscaper Pro, Leasing Partners Capital, Michael Eusebio Proven Direct, Navtrack, Rudd Lighting (Lawn and Landscape)
Price: $100/M to $125M ($550 for the entire Interior Landscape file)
Contact: Statlistics, Scott Perillo at 203-778-8700, ext. 132 or [email protected] (postal) and Dolores Broderick at 203-778-8700, ext. 112 or [email protected] (e-mail)
Federal Business Council
MeritDirect now manages several of the Federal Business Council Inc.’s lists. FBC is a trade show and conference producer for marketers and resellers that target the federal government. These lists name information technology professionals. Two new postal and e-mail master files identify 32,859 and 15,000 active attendees, respectively. MeritDirect also will oversee FBC’s older postal and e-mail master files. All include some names derived from FedPage.com lists, which formerly were managed by Edith Roman Associates Inc. The Internet is the sole source.
Selections: Gender, state/SCF/ZIP
Price: $150/M (postal); $300/M (e-mail)
Contact: MeritDirect, Kevin Daly at 914-368-1069 or [email protected] (postal files); Chris Kimball at 914-368-1019 or [email protected] (e-mail files)
NEW LISTS
Private Club Living
Names of 250,000 subscribers to a residential golf communities newsletter have been released by publisher Private Club Living Inc., a company that prospects for potential home buyers. Those listed reportedly are looking to purchase home sites or existing houses adjacent to golf courses. Seventy-two percent are men, average age 49, with average annual household income of $306,000. The Internet is the source.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $90/M
Contact: List Services Corp., Jeri Martin at 203-791-4162 or [email protected]
James Direct Health Buyers
Nearly 20,000 are on a list just released by James Direct Inc. These men (40%) and women (60%) bought books during the first quarter on health topics for $18 each. The sources are direct mail (70%) and space advertising (30%).
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Macromark Inc., Star Rell at 845-230-6331 or [email protected]
NEW INSERT MEDIA
E-Club Advantage Ride-alongs
Elephant Wireless’ E-Club Advantage Ride-alongs target homeowners who use satellite products and services. These 1.2 million individuals bought satellite dishes, activation devices and related insurance via direct mail during the last six months. The average unit of sale was $71. Inserts must be no larger than 5-1/2 by 8-1/2 inches and can weigh up to .25 ounce.
Price: $65/M
Contact: ALC Data Management, Bernadette Joachim at 914-524-5225 or [email protected]
ToyClassics.com
Toy Classics Inc.’s blow-ins will go to recipients of the ToyClassics.com catalog. The audience’s average yearly household income is $60,000. One insert will be accepted in each of the half-million catalogs mailed annually. Inserts must be between 3-1/2 by 5 inches and 6 by 6 inches, and weigh no more than .25 ounce.
Price: $35/M
Contact: Mokrynskidirect, Jody Smith at 201-487-8181, ext. 645 or [email protected]
NEW SELECTS
Metropolitian Museum of Art Enhanced
The Metropolitian Museum of Art’s file has been overlaid with Equifax data to provide additional demographic and lifestyle selections. The new selects are age, income, presence/age of children and lifestyle interests, including travelers and gardeners. Some 312,561 buyers’ names are available.
Additional selections: Monetary, hotlines, credit card, ethnic, religion, gender, homeowner, product, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Linda Thompson at 603-924-9262, ext. 2203 or [email protected] and Andrea Langley at 603-924-9262, ext. 2221 or [email protected]
SPECIALS!
Norske Skin Therapy
Through the end of July new mailers receive $10/M off the base price of the Norske Skin Therapy list from Highland Pharmaceuticals Inc. It identifies 152,050 buyers from the last 12 months. Contact Strategic Marketing Services LLC, Timothy Haggerty at 973-633-0886 or [email protected]
Small Business Times
New test mailers receive $10/M off the base rate of Small Business Times’ list, which names 200,000 newsletter subscribers. Contact MKTG Services, Jane McDonnell at 215-968-5020, ext. 160 or [email protected]
Network
