Listline e-Newsletter 06/26/07

* About Crafters and Crafts E-mail Addresses
* Free Product Responders
* Mystery Shopper Opportunity Buyers
* Medialine E-mail List
* Minivan Moms
* Gantthead.com Project Managers
* Gardener’s Supply/Dutch Gardens ALEXA Enhanced
* People in the News

NEW LISTS

About Crafters and Crafts E-mail Addresses
Here’s a database comprised of 4.2 million crafts hobbyists who participated in Internet surveys and agreed to receive e-mail offers. Most of these individuals identified more than one craft interest. Separate segments specify those interested in knitting, sewing, quilting, scrapbooks, children’s crafts, fabric arts, jewelry and seasonal crafts.
Selections: Psychographics, craft interests, additional interests, spending habits, donors, demographics, adult’s/child’s age range, estimated household income range, credit cards, Spanish-speaking, quarterly hotline, state/SCF/ZIP
Price: $145/M
Contact: Walter Karl Midwest, Dorothy Crider at 847-273-5714; [email protected]

Free Product Responders
More than 4.5 million consumers who agreed to test products for consumer research companies are listed. They completed surveys and received various offers via the Internet. Testers were allowed to keep computer consoles, digital cameras, flat screen TVs, household appliances and other products. Seventy-two percent are men.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $95/M
Contact: American Name Services, Wendy Harwood (801-235-8061; [email protected])

Mystery Shopper Opportunity Buyers
Consumers who get paid to go shopping are named on this 123,445-name list. These individuals investigate the business practices and policies of catalog, Internet and retail marketers. They file detailed reports for a firm that conducts research for clients. The source is the Internet.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; [email protected]

Medialine E-mail List
NewBay Media LLC offers a list of 6,250 e-mail addresses of subscribers to Medialine, an e-mail newsletter for professionals involved in the manufacturing, packaging and production of DVDs and other media products. Readers include equipment suppliers, content owners and similar industry service providers. Roughly three-quarters of subscribers are men. E-mail message clearance is required.
Selections: Budget, purchase authority, job function, business/industry type, gender, state/SCF/ZIP
Price: $350/M
Contact: Lake Group Media Inc., Daniel Baldino at 914-925-2426 or [email protected]

Minivan Moms
Phone numbers are available for 83% of the 11,144 mothers named on this list of minivan drivers. Data sources include automotive and oil change retailers, and include survey and warranty card responses sourced from direct mail and retail point of purchase.
Selections: Adult’s age, child’s age range, donor, dwelling type, education, ethnicity, homeowner, home value, household income, lifestyle, marital status, mail order buyer, occupation, religion, vehicle make/model, state/SCF/ZIP
Price: $85/M
Contact: ListSolutions, Sandy Ostrander at 732-729-0500, ext. 17 or [email protected]

NEW SELECTS

Gantthead.com Project Managers
Job function and title selections have become available on Gantthead.com’s postal and e-mail files, with 103,131 and 95,051 records respectively. Both target information technology professionals. Canadian and other international segments are available.
Additional selections: Content interest, industry, country, state/SCF/ZIP
Price: $275/M (postal); $400/M (e-mail file)
Contact: Rickard List Marketing, Gerard Petrocelli (631-249-8710, ext. 118; [email protected])

UPDATED LISTS

Gardener’s Supply/Dutch Gardens ALEXA Enhanced
Gardener’s Supply Co. and its affiliate Dutch Gardens both recently joined the American List Exchange Association. More demographic and lifestyle selections and enhancements have become available from the ALEXA cooperative catalog database. The larger Gardener’s Supply file contains 842,251 buyers from the last 24 months.
Selections: Dollar, hotlines, gender, product, adult’s age range, presence of children by age range, income ranges, state/SCF/ZIP
Price: $105/M
Contact: Millard-Mokrynski Group, Sherry Flint (603-924-9262, ext. 2426; [email protected])

IN THE NEWS

People in the News
Linda Santaite has joined Specialists Marketing Services Inc., as a vice president of sales in the list management division. Santaite spent her last 11 years working at Mokrynskidirect.