* Journal of Analytical Toxicology
* Performance Plus
* Katamibar Master File
* Transfer Active International Subscribers
* Electrical Contractors
* DharmaCrafts Catalog
* DM2 Promotes Rourke to VP/General Manager
* Short Cuts
* Mary Engelbreit’s Home Companion
* CLB Media Senior Management
LISTS UNDER NEW MANAGEMENT
Journal of Analytical Toxicology
Preston Publications has named Statistics to manage the Journal of Analytical Toxicology list of 3,609 subscribers. This science journal focuses on toxic substances and drug identification. The unit of sale of these direct mail sold subscriptions was $450. The publisher previously managed this file in-house.
Selections: State/SCF/ZIP
Price: $550 (entire file)
Contact: Statlistics, Isabel Arvoy at 203-778-8700, ext. 117 or [email protected]
NEW LISTS
Performance Plus
Numerous list segments are offered in the recently released Performance Plus portfolio of lists. The files were assembled with credit and retailer data, with enhanced data overlaid. The individuals listed all recently completed their first transaction using a new credit card. One such list, Performance Plus Young Families has more than 2.1 million names. Other files for example identify African Americans, Roman Catholics, seniors and mortgage holders, to name a few.
Selections: Hotlines, adult age, children’s age range, presence of children, adult/child gender, income, interest, language preference, mail order buyers/donors, marital status, Nielsen county, religion, state/SCF/ZIP (young families file)
Price: $65/M (base)
Contact: Direct Media Inc., Heather Winnicki at 203-532-3831 or [email protected]
Katamibar Master File
Consumers who purchased or made inquiries about Katamibar brand exercise equipment are listed on a file released by American Telecast Corp. Eighty percent of these individuals are women 30 to 45 who responded to TV infomercials or logged on the Katamibar.com Web site. The count is 57,276. The average unit of sale was $180. Telemarketing is not allowed.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: Aggressive List Management Inc., Kim Lampp at 847-304-4030, ext. 208 or [email protected]
Transfer Active International Subscribers
Wilmington Publishing Group has released a list of international subscribers to Transfer Magazine, a printing industry trade publication published in the United Kingdom. There are 9,572 postal subscribers available, in addition to 8,814 telephone numbers, 4,064 fax numbers and 2,325 e-mail addresses. The majority of subscribers are in the United Kingdom or Ireland. Counts for various country selects are all below 100.
Selections: Job seniority/function/category, industry, number of employees, purchase/specify product, country
Price: $325/M (postal file); $375/M (telemarketing/fax files); $425/M (e-mail file)
Contact: Kroll Direct Marketing Inc., Alyson Cimler at 609-275-2900, ext. 101 or [email protected]
NEW COMPILED LISTS
Electrical Contractors
Names from membership directories have been gathered to build the Electrical Contractors list. Eighty-two percent of these 3,456 individuals are men. The largest state counts are available for New York, followed by Illinois and California.
Selections: Type of internal/external work, gender, job title, telephone/fax numbers, state/SCF/ZIP
Price: $60/M
Contact: Hugo Dunhill Mailing Lists Inc., Miriam Vivo at 212-213-9300, ext. 37 or [email protected] (mailto:[email protected])
UPDATED LISTS
DharmaCrafts Catalog
Mediation supplies cataloger DharmaCrafts Inc. has released a new list segment that identifies 3,236 customers who placed orders worth $250 or more in the last 24 months. Products sold include Buddhist statues, Zen garden furniture, cushions, books and incense. The regular last-24-month list segment contains 11,266 buyers.
Selections: Gender, state/SCF/ZIP
Price: $550 (all $250-plus buyers)
Contact: Pacific Lists Inc., Carolyn Fremgen at 415-945-7604 or [email protected] and Inga Beck at 415-945-7608 or [email protected]
IN THE NEWS
DM2 Promotes Rourke to VP/General Manager
Steve Rourke has been promoted to vice president and general manager of DM2. Rourke will be responsible for overseeing strategic direction, sales, new product development and partnership growth.
Short Cuts
ALC of New York LLC will be closed June 24 for its annual company barbecue.
SPECIALS!
Mary Engelbreit’s Home Companion
A $10/M discount off the base price of the Mary Engelbreit’s Home Companion magazine list is being offered for test orders received by Aug. 15. There are 357,650 names available. Contact ALC Data Management, Rob Odri at 609-580-2783 or [email protected]
CLB Media Senior Management
A 15% discount off the base price is available for tests of the CLB Media Senior Management file. This list is comprised of 47,982 CEOs, CFOs, COOs and other senior management executives who subscribe to one or more Canadian trade publications published by CLB Media Inc. Contact Cornerstone Group of Companies, Lyn Brown at 416-932-9555, ext. 143 or [email protected]
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