* Eschool News
* Cable TV Buyers
* Webwise Choice Deals Lists
* Gavilan’s
* Internet Health Insurance
* American Association of Diabetes Educators
* Fast Forward 2006 to Include Session on Data Security
* People in the News
LISTS UNDER NEW MANAGEMENT
Eschool News
VentureDirect Worldwide has been named manager of the Eschool News postal file. It consists of 128,510 technology professionals in the education field. The file reaches technology directors, technology teachers and other information technology professionals. The source was direct-to-publisher. The list owner previously managed this list inhouse.
Selections: Purchasers, title, state/SCF/ZIP
Sample usage: Education Week, Cyberguys, Hewlett-Packard, Smart Technologies
Price: $150/M
Contact: VentureDirect Worldwide, Michael Auriemma at 212-655-5130 or [email protected]
NEW LISTS
Cable TV Buyers
The Cable TV group of lists now includes lists that identify buyers of music, cooking and kitchen products, outdoor and gardening products and purchasers of pet products. Counts for these segments range from 237,485 to 289,225. The unit of sale ranged from $25 to $150-plus. Infomercials are the source.
Selections: Gender, presence of children, age, state/SCF/ZIP
Price: $90/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or [email protected]
Webwise Choice Deals Lists
The Webwise Choice Deals list group has been expanded to include lists of individuals who’ve searched the Internet looking for books and music, products for children and information about real estate. With 3.6 million names the Webwise Choice Deals Online Shopping/Books and Music file is one of the largest. Sources include Internet registrations, direct mail, space advertising and telemarketing.
Selections: Ethnicity, income, telephone numbers, age, presence of children, credit card buyers, state/SCF/ZIP
Price: $85/M
Contact: List Connection Inc., Paul Matthews at 954-941-7118 or [email protected]
Gavilan’s
Starcrest Products of California Inc. recently launched Gavilan’s Mail Order Buyers, a list with 136,903 buyers from the last 12 months. The average order was $45 for kitchen and bath products, cosmetics, handbags, apparel, jewelry and other home and garden products. No telemarketing is allowed.
Selections: Dollar amount spent (ranges), hotlines, credit card buyers, gender, multibuyers, new-to-file, state/SCF/ZIP
Price: $95/M
Contact: 21st Century Marketing Inc., Susan Lillie at 631-306-5233, or [email protected] and Ginny Schaefer at 631-306-5251 or [email protected]
Internet Health Insurance
Online marketing agency Ice Water Media has begun offering an Internet Health Insurance master file. Some 194,82 names are available. This file identifies individuals who searched the Internet for price quotes on health insurance. Each filed out a questionnaire and provided information about health status, household income and other data. The average unit of sale among buyers was $850.
Selections: Weekly/monthly hotlines, age, ailments, date of birth, gender, income range, self-employed, state/SCF/ZIP
Price: $85/M
Contact: MKTG Services, Kerry Fischette at 215-867-4091 or [email protected] and Keith Zluky at 215-867-4106 or [email protected]
UPDATED LISTS
American Association of Diabetes Educators
The count for the American Association of Diabetes Educators (AADE) list recently increased by 50%. The count now stands at 15,000. This file includes both members and non-members.
Selections: Education, years in diabetes education, fax numbers, title, professional status, practice setting, specialty practice group, state/SCF/ZIP
Price: $165/M (base)
Contact: Medical Marketing Services Inc., Cindy Morrison at 800-633-5478, ext. 3305 or [email protected]
IN THE NEWS
Fast Forward 2006 to Include Session on Data Security
A session on data security has been added to the Direct Marketing Association’s upcoming Fast Forward 2006 conference for senior level list professionals on Aug. 15.
Larry May, president of May Development Services, will moderate a panel discussion between Pat Kachura, senior vice president of ethnics and consumers affairs at the DMA; Nancy Newkirk, corporate director of information services at IDG and Mark Rasch, senior vice president and chief security counsel at Solutionary.
Contact the DMA for more information at 212-790-1500 or the-dma.org/conferences/dmafastforward.com
People in the News
Tim Barlow has joined Walter Karl Inc., as vice president of new business development. Barlow previously worked at Lake Group Media Inc. and VentureDirect Worldwide.
Joseph Megariotis has been hired as an assistant account manager at Focus USA. Megariotis recently received a degree in marketing from Seton Hall University, NJ.
Network
