* Calvary Hospital
* A and R Research Portfolio
* Secure Convergence Journal
* National Seminars Group Training Executives
* Hanley-Wood Home Addresses
* D&B Canada New Business Hotline
* People in the News
* Short Cuts
* Performing Arts Related Lists
* Children’s Cancer Research Fund
LISTS UNDER NEW MANAGEMENT
Calvary Hospital
Atlantic List Co. has been appointed manager of Calvary Hospital’s universe of 29,135 donors. This cancer hospital generates $23 average contributions via direct mail. Direct Communications Corp. was the prior list manager.
Selections: Donors $10-plus/$20-plus, gender, state/SCF/ZIP
Sample usage: Alzheimer’s Disease Research, American Cancer Society, American Federation of Police, American Parkinson Disease Association, Catholic Charities, City Meals on Wheels, Coalition for the Homeless, Covenant House, Friends of New York Public Library, God’s Love We Deliver, Grand Street Settlement, Jewish Guild for the Blind, Lighthouse International, Memorial Sloan Kettering Cancer Center, Muscular Dystrophy Association, Police Athletic League, St. Vincent’s Services, WNET-13 Public Television
Price: $75/M
Contact: Atlantic List Co. Inc., Bill Moore at 703-528-7482, ext. 3010 or [email protected]
NEW LISTS
A and R Research Portfolio
Data from consumers who purchased products and services by mail, telephone or the Internet who filled out questionnaires and answered surveys have been assembled to launch the A and R Research list group, comprised of 13 list segments each with postal, e-mail and telemarketing records. One such file A and R Research Consumer Product Packaged Goods Buyers contains more than 1.9 million postal records, in addition to 893,796 e-mail addresses and 603,920 telemarketing records. Some of the other files are A and R Research home and garden, hobbies and interests, entertainment and recreation and electronic buyers, to name a few.
Selections: Age, category, gender, income, monthly hotline, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Act One Lists, Andrea Parker at 800-228-5478, ext. 11 or [email protected]
Secure Convergence Journal
More than 6,000 subscribers to the new magazine title Secure Convergence Journal become available starting June 14. Subscribers include chief security officers, chief information officers, chief technology officers and other high level executives concerned about information technology and network security.
Selections: Job title/function, gender, state/SCF/ZIP
Price: $175/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
National Seminars Group Training Executives
A list segment that names executives responsible for employee training has been assembled–the National Seminars Group Training Executives file. These hotline records include 76,043 names from the last 12 months. Those listed include chief learning officers, training directors, human resources executives and vice presidents of corporate development. The unit of sale ranges from $75 to $895. Direct mail is the source. The list owner charges an additional $50/M to mailers not offering their list on a reciprocal basis.
Selections: Hotlines, company size, gender, individual name, title, max per company, SIC code, state/SCF/ZIP
Price: $160/M (last-12-month records)
Contact: Direct Media Inc., Julie Salles at 203-532-2492 or [email protected]
Hanley-Wood Home Addresses
Hanley-Wood LLC has introduced a combined subscribers list that provides home addresses for targeting consumer offers. The Home Address Master File from Hanley-Wood contains 67,491 subscribers from 15 business-to-business titles such as Big Builder, Custom Home, Tools of the Trade and Residential Architect
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Statlistics, Scott Perillo at 203-778-8700, ext. 132 or [email protected]
CANADIAN LIST NEWS
D&B Canada New Business Hotline
Infinite Media has been appointed to manage and launch Dun & Bradstreet’s Canadian hotline records on an exclusive basis. The D&B Canada New Business Hotline contains more than 1.2 million records. In addition, Infinite Media has been appointed to manage on a nonexclusive basis other existing D&B Canadian lists, including a master file. The sources are public records and telemarketing.
Selections: Hotlines, number of employees, SIC code, sales volume, business/industry type, year founded, telephone/fax numbers, import/export, province
Price: $100/M (hotline)
Contact: Infinite Media, Melissa Villarie at 914-949-1547 or [email protected]
IN THE NEWS
People in the News
Jeff Malc has been named national sales manager at Focus USA. Malc previously worked for ClientLogic Specialists Marketing Services and Enterprise Marketing Solutions.
Short Cuts
The count for the Ode magazine list has increased 80% over the last year to 39,000 subscribers, due to aggressive prospecting for new subscribers. This title targets an intellectual audience. Contact Names in the News Inc., Katinka Partridge at 415-989-3350 or [email protected]
SPECIALS!
Performing Arts Related Lists
A $10/M discount for new tests is being offered for the American Conservatory and Center Theatre Group lists of subscribers and ticket buyers, with 30,487 and 90,730 names, respectively. The same discount applies for the Theatre Development Fund and World Music Institute lists as well. Contact MKTG Services, Billie Risser at 215-968-5020, ext. 138 or [email protected]
Children’s Cancer Research Fund
Selects are available for half price to publishers who test the Children’s Cancer Research Fund list. This is a universe of 376,000 donors. Contact ALC Data Management, Tom McCulloh at 914-524-5238 or [email protected]
Network
