* St. Vincent’s Services
* Beehive Toddler Time
* Theme Park Travelers With Children
* Country by Mail
* Fitness Magazine Profiler
* Vermont Country Store
* Million Mom March
* People in the News
LISTS UNDER NEW MANAGEMENT
St. Vincent’s Services
Atlantic List Co. has been appointed list manager by St. Vincent’s Services, a social services agency that helps poor families in New York City, Long Island suburbs and nearby Upstate New York. This organization has 4,223 donors who contributed an average of $20 in response to direct mail. Direct Communications Corp. was the prior list manager.
Selections: Gender, state/SCF/ZIP
Sample usage: Alley Cat Allies, Calvary Hospital, Cardinal Hayes Home for Children, Catholic Charities of Brooklyn and Queens, Christian Relief Services, Covenant House, Dominican Sisters of Sparkill, Fountain House, Holy Apostles Soup Kitchen, Holy Ghost Fathers, Inner City Scholarship Fund, Mercy Homes for Boys and Girls, Police Athletic League, St. Cabrini Home for Children, St. Joseph Indian School
Price: $375 (entire file)
Contact: Atlantic List Co. Inc., Bill Moore at 703-528-7482, ext. 3010 or [email protected]
NEW LISTS
Beehive Toddler Time
Parents who responded to an online survey at babytobee.com are identified on the Beehive Todder Time list. These 320,000 survey responders were directed to a sign-up page where they provided further information about their baby’s due date, name, address and other information in order to receive free gifts, offers, coupons, magazines and sample baby products. Inquiries for telemarketing will be considered.
Selections: Birthday month, lifestyle/demographic, gender, state/SCF/ZIP
Price: $125/M
Contact: Catamount Group, Rebecca Hagadorn at 203-778-4110 or [email protected]
Theme Park Travelers With Children
Families with children who responded to a direct mail offer for an all inclusive vacation package to Orlando, FL, are named on the Theme Park Travelers With Children file. There are 419,357 travelers from the last 12 months available. The unit of sale is $500.
Selections: Quarterly hotline, income, age, gender, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or [email protected]
Country by Mail
Rural consumers who responded to the Country by Mail card pack have become available. This is a universe of 12,861 names from the last 12 months. Most of these individuals are homeowners with 2 or more acres of land living in C and D counties. The average income of those listed is $55,000. No telemarketing is allowed.
Selections: Gender, state/SCF/ZIP
Price: $80/M
Contact: List Locators & Managers, Roxanne Hatfield at 913-338-5055, ext. 241 or [email protected]
Fitness Magazine Profiler
Direct-to-publisher subscription records from Fitness magazine and selected names from the MarketReach Health and Fitness database have been used to build a new file based on a statistical model. The new file called Fitness Magazine Profiler list identifies more than 2.4 million consumers representing the top 20% of consumers from the MarketReach database who closely mirror the characteristics of Fitness magazine’s most responsive direct mail sources. This file includes segments identifying subscribers, buyers and donors.
Selections: Hotlines, adult/child age, presence of children, gender, income, interest, scoring, state/SCF/ZIP
Price: $75/M
Contact: Millard Group Inc., Jim Long at 603-924-9262, ext. 2225 or [email protected] and Kate McPherson at 603-924-9262, ext. 2390 or [email protected]
UPDATED LISTS
Vermont Country Store
Data enhancements from Experian and Etech have been added to Vermont Country direct mail buyer records to create several new list segments. The Vermont Country Store Presence of Children file for example contains nearly 1.2 million names. Other new segments identify Vermont Country Store buyers who are senior citizens, Hispanics, self-improvement and health enthusiasts, gardeners, magazine subscribers and book buyers, travelers and pet owners, among other segments with smaller counts.
Selections: Monetary ranges, age, ethnicity, gender, income, lifestyle, state/SCF/ZIP
Price: $100/M
Contact: ALC Data Management, Marianne Diloreto at 914-524-5226 or [email protected]
Million Mom March
Previously released only for exchanges the Million Mom March list is now available for rental. This is a list of 11,476 individuals who contributed an average of $34 over the last 36 months to support survivors of gun violence and promote gun regulation. Eighty-four percent of those listed are women. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Sample usage: 21st Century Democrats, Clinton Presidential Library, Democratic National Committee, Hoeffel for Senate, League of Women Voters, NARAL Pro-Choice America, Natural Resources Defense Council, Planned Parenthood Federation of America, Southern Poverty Law Center
Price: $75/M
Contact: Names in the News Inc., Katinka Partridge at 415-989-3350 or [email protected]
IN THE NEWS
People in the News
MeritDirect has named three new list brokerage executives. Lisa Horder was appointed vice president of the list brokerage division. Horder previously worked for Worldata and L.I.S.T. Inc. Melissa Zosiak and Anthony Diaz were both hired as brokerage assistants. Zosiak was formerly employed by Direct Media Inc. and Diaz formerly worked for Edith Roman Associates Inc.
Network
