* ‘The Unreachables’
* Trip of a Lifetime Prime Bank Card
* Digital Subscribers from PennWell
* E-Commerce Professionals at Home Address
* Lombardi’s Health Product Buyers
* Doubleday Canadian Files
* Recreational Vehicle Owners
* Silkies Hosiery PerformanceSelect
NEW LISTS
‘The Unreachables’
National Directory Information Services LLC has introduced a postal new movers file derived from new telephone connections updated from its directory assistance database. Nicknamed ‘The Unreachables’ this file identifies 350,000 monthly and 75,000 weekly new movers with unlisted telephone numbers — so only postal records are available.
Selections: Area code, state/SCF/ZIP
Price: $120/M (weekly file); $90/M (monthly file)
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or [email protected]
Trip of a Lifetime Prime Bank Card
Consumers who completed a credit card application when they purchased a $500 vacation package or subscription publication package have been assembled on the Trip of a Lifetime Prime Bank Card Applicants list. Some 7 million names from the last 24 months and 4 million from the last 12 months are available. Direct mail and telemarketing are the sources.
Selections: Telephone numbers, age, income, credit card, state/SCF/ZIP
Price: $150/M (base)
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or [email protected] and Loren Worley at 800-684-2180, ext. 210 or [email protected]
Digital Subscribers from PennWell
A list has become available that identifies controlled subscribers who elected to receive magazine subscriptions from PennWell Publishing Corp. in digital format rather than traditional print copies. The overall count is 127,512, but counts for individual magazine titles are available as well. Both postal or e-mail addresses can be rented.
Selections: Publication, state/SCF/ZIP
Price: $160/M (postal file); $435/M (e-mail file)
Contact: Statlistics, Connie Minnaugh at 203-778-8700, ext. 145 or [email protected]
E-Commerce Professionals at Home Address
Business professionals who registered their company’s Web site are named on the E-Commerce Professionals at Home Address file. A total of 177,011 names from the first quarter are offered. Names from the third and fourth quarters of 2004 are also available.
Selections: Gender, state/SCF
Price: $100/M
Contact: Net60 LLC, Chaim Lazar at 201-833-9003 or [email protected]
Lombardi’s Health Product Buyers
Lombardi Publishing Corp. has released a list of 8,700 purchasers of health-related books and products from the last 12 months. These direct mail-generated buyers spent an average of $40 for books or $70 for health products. Forty percent of these customers are women. Direct mail is the sole source.
Selections: Gender
Price: $135/M
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or [email protected]
CANADIAN LIST NEWS
Doubleday Canadian Files
Several new selections have been added to Doubleday’s Canadian lists, including a quarterly hotline, new-to-file and book club interest affinity selects. More than 265,000 direct mail-generated names are available. Canadian customers are typically 40 to 50 with a $40,000 average household income.
Additional selections: Gender, age, income, good cancels/expires, paid, recency, province, FSA
Price: $120/M (base)
Contact: Cornerstone Group of Companies, Lynda Robinson at 416-932-9555, ext. 117 or [email protected] and Richard Todd at 416-932-9555, ext. 136 or [email protected]
NEW COMPILED LISTS
Recreational Vehicle Owners
More than 13.1 million registration records have been assembled to build the Recreational Vehicle Owners master file. The states with the largest counts are Texas, Florida and New York. Records are not available for 23 states and the District of Columbia.
Selections: Homeowner/renter, length of residence, dwelling type, mortgage data, household purchasing channel, gender, adult/child age, marital status, income, ethnicity, religion, occupation, mail order buyers, height/weight, bankruptcy/tax lien, lifestyle/interests, income producing assets, boat owners, fishing/hunting license, state
Price: $60/M
Contact: Hugo Dunhill Mailing Lists Inc., Eric Woolf at 212-213-9300, ext. 47 or [email protected] and Mike Jorgovan at 212-213-9300, ext. 39 or [email protected]
UPDATED LISTS
Silkies Hosiery PerformanceSelect
HICI Direct Inc. has expanded its Silkies list group with the introduction of the Silkies Hosiery New Starts PerformancePlus. More than 1.8 million last-12-month records have been appended with behavior payment scoring data from Alliant. A typical customer is a fiftysomething married woman with a $43,000 median household income. Those listed responded to a direct mail trial offer for hosiery–choosing the size and color for pantyhose they will receive, but they have not yet made a payment. This file joins 20 other lists in addition to insert programs in the Silkies portfolio.
Selections: Hotlines, product, size, state/SCF/ZIP
Price: $105/M
Contact: Direct Media Inc., Sherry Kores at 203-532-3769 or [email protected] and Mary Hickey at 203-532-2479 or [email protected]
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