* Dynamic Zones Files
* LifeStyle Mail Order Buyers South Africa
* Garnet Hill Seniors
* Salespider.com
* Family Matters Magazine Subscribers
* Embryology, Cell and Development Worldwide
* InfoUSA Completes Acquisition of Mokrynskidirect
* MIT Sloan Management Review
* Bird Watcher’s Digest
NEW LISTS
Dynamic Zones Files
A group of lists from the Dynamic Zones Network of Web sites were launched recently. The Dynamic Zones Network Dedicated E-mail master file consists of 145,000 e-mail newsletter subscribers. Separate e-mail files are available for subscribers to five individual newsletter titles. This list group reaches Web designers, information technology specialists, managers and directors.
Selections: None offered
Price: $250/M (excluding commissions)
Contact: Direct Effect Media Services Inc., Bernard Ryan at 760-943-9103 or [email protected]
LifeStyle Mail Order Buyers South Africa
Half the 120,000 buyers on the Lifestyle Mail Order Buyers South Africa list made the equivalent of $20 to $35 purchases from a general merchandise catalog. Products sold include household, kitchen, bathroom, health and jewelry items. The other half are sweepstakes sold buyers who purchased such products as jewelry, digital cameras and TVs.
Selections: Recency, frequency, order value, cell phone numbers, geography
Price: $225/M
Contact: Regency Direct Mail Ltd., Sarb Seikhon at 604-853-3035 or [email protected]
Garnet Hill Seniors
The largest segment from the Garnet Hill Seniors list names 115,878 individuals 50 and older from the last 12 months. Segments for people 55-, 60- and 65 or older are available. This natural fibers products catalog generated $170 average orders.. Customers’ average income is $100,000.
Selections: Recency, gender, dollar, product type, Z-24 enhanced, demographic, household income, age, presence of children/gender, state/SCF/ZIP
Price: $120/M
Contact: Millard Group Inc., Linda Thompson at 603-924-9262, ext. 2203 or [email protected] and Michelle Nay at 603-924-9262, ext. 2105 or [email protected]
Salespider.com
Ten thousand e-mail records are available on the Salespider.com list. These are e-mail addresses of sales executives. This file includes field sales representatives, commissioned sales agents, distributors and inside sales reps.
Selections: None available
Price: $2,500 (entire file)
Contact: XactMail, Jim Scova at 212-655-5186 or [email protected]
Family Matters Magazine Subscribers
A total of 708,961 names have been assembled for the Family Matters Magazine Subscribers list. These individuals are subscribers to four family-oriented magazines. Other segments are available for subscribers five or six family publications.
Selections: Age, credit cards, gender, homeowners, mail order buyers, state/SCF/ZIP
Price: $75/M (base)
Contact: Contact Marketing, Ari Ginsberg at 201-530-0200 or [email protected] and Orly Kaniel at 201-530-0200, ext. 101or [email protected]
Embryology, Cell and Development Worldwide
Some 14,515 postal records are available on the Embryology, Cell and Development Worldwide list. This file identifies researchers and executives who are involved with embryology, cells and development of living organisms. Other segments offer 8,000 telephone numbers and 1,126 e-mail addresses. The data is derived from Frankform’s Worldwide Executive and Professional database. Sources include telemarketing, on-site interviews and other research.
Selections: Job function, business/industry, gender, discipline, region, country, SIC code, company size
Price: $245/M (postal addresses); $345/M (telephone/fax numbers); $475/M (e-mail addresses)
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455, ext. 25 or [email protected]
IN THE NEWS
InfoUSA Completes Acquisition of Mokrynskidirect
InfoUSA has completed its acquisition of the list management and brokerage firm Mokrynskidirect. It joins Walter Karl Inc., Edith Roman Associates Inc. and Millard Group Inc., other independently operated firms owned by infoUSA.
SPECIALS!
MIT Sloan Management Review
New test mailers receive $10/M off the base price for the MIT Sloan Management Review’s North American or international files, with 12,932 and 6,078 names, respectively. Contact: Lake Group Media Inc., Daniel Grubert at 914-925-2449 or [email protected]
Bird Watcher’s Digest
An $80/M base rate including all selections for the Bird Watcher’s Digest list is being offered to fundraisers and nonprofit organizations through Dec. 31. More than 37,000 active subscribers are available. Contact: Direct Media Inc., Mary Rose Arbagi at 203-532-2522 or [email protected]
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