* Walter Drake Lists
* Juvenile Diabetes Research Foundation
* Northwest Travel/Oregon Coast
* Chile Pepper
* Performance Auto & Sound
* GLP Vehicle Owners
* NextTen Blow-in and PIP
* Questex Media Postal and E-mail
LISTS UNDER NEW MANAGEMENT
Walter Drake Lists
21st Century Marketing assumed management yesterday of the Walter Drake list portfolio, including a master file with more than 1.2 million buyers from the last 12 months. About 77% of these catalog customers are women. The master file is comprised of purchasers of apparel, stationery, home decor items, holiday products; and beauty, kitchen and pet products. The average unit of sale is $36. Separate lists of buyers based on product categories are available as well. Mokrynskidirect was the former list manager.
Selections: Dollar amount spent (ranges), hotlines, average purchase, multibuyers, new-to-file, gender, state/SCF/ZIP
Sample tests: Betty Crocker, Electric Mobility, Haband Co., Harrington’s of Vermont, Howard Jarvis Taxpayers Association
Price: $90/M (master file)
Contact: 21st Century Marketing Inc., Theresa Horn at 203-487-3104 or [email protected]
Juvenile Diabetes Research Foundation
Statlistics has been retained to oversee the 263,676-record donor list of the Juvenile Diabetes Research Foundation. The average direct mail-generated donation was $21. Direct Media Inc. was the prior manager.
Selections: Hotlines, gender, amount donated (ranges), state/SCF/ZIP
Sample usage: Alzheimer’s Association, APA/Chris Reeves, Cal Farley’s Boys Ranch, Care, Children’s National Medical Center, Children’s Cancer Research Fund, Cystic Fibrosis, Feed the Children, Habitat for Humanity, March of Dimes, Mercy Home for Boys and Girls, Mothers Against Drunk Drivers, Smile Train, St. Jude Children’s Research Hospital, Save the Children, U.S. Olympic Committee
Price: $75/M
Contact: Statlistics, Nancy Spielmann at 203-778-8700, ext. 106 or [email protected]
Northwest Travel/Oregon Coast
Northwest Regional Magazines Inc. has appointed Names and Addresses Inc. to oversee its master file and the subscription lists of Northwest Travel and Oregon Coast. The magazines have 26,101 and 30,286 paid subscribers, respectively. The master file combines subscribers from both publications. Direct mail is the source. Aggressive List Management Inc. previously managed these files.
Selections: Gender, state/SCF/ZIP
Sample usage: Arthur Frommer’s Budget Travel, Hacker Group, Loreto Bay, National Geographic Traveler, Regence Group, Wooden Boat Publications, Coastal Living, Leukemia and Lymphoma Society, Mercy Corps, Nature Conservancy, Sunset Magazine, World Wildlife Fund
Price: $90/M
Contact: Names and Addresses Inc., Jeff Dunn at 847-850-1012 or [email protected]
NEW LISTS
Chile Pepper
Lifestyle Media Inc. has launched the subscription list for Chile Pepper, a cooking and lifestyle magazine. Some 38,000 active subscribers are available. Sixty-one percent have a $70,000 or greater income, 90% attended college and 64% have gardens. No telemarketing is allowed.
Selections: Hotlines, change of address, paid, source, business/home address, gender, state/SCF/ZIP
Price: $100/M
Contact: ALC Data Management, Rob Odri at 609-580-2783 or [email protected] and Shondell Davis at 609-580-2723 or [email protected]
Performance Auto & Sound
The subscription list for Performance Auto & Sound magazine is now available. There are 10,000 U.S. and 7,000 Canadian active subscribers offered. Most are men age 18 to 26.
Selections: State/SCF/ZIP
Price: $95/M (U.S.); $115/M (Canadian)
Contact: IdeaList Co. Barb Stanley at 203-754-5478 or [email protected]
GLP Vehicle Owners
Owners of cars, pickup trucks, sports utility vehicles, motorcycles and older model vehicles have been assembled on the GLP Vehicle Owners list. Seventy percent of these 8.5 million individuals are men. The sources include direct mail surveys, statistical models and other compiled data.
Selections: Hotlines, vehicle, state/SCF/ZIP
Price: $75/M (base)
Contact: McCarthy Media Group Inc., Mike McCarthy at 608-837-4343 or [email protected] and Michelle McCarthy at 608-837-4343 or [email protected]
NEW INSERT MEDIA
NextTen Blow-in and PIP
General merchandiser NextTen recently introduced catalog blow-in and package insert programs. The roughly 4 million catalogs mailed annually will include up to two inserts each, no larger than 6 by 6 inches. For the PIP, a maximum of four inserts will be placed inside 280,000 packages shipments annually, no larger than 3-7/8 by 6-3/4 inches. The maximum weight for both programs is .25 ounce.
Price: $30/M (blow-in); $50/M (PIP)
Contact: Media Horizons Management, Anthony Accatino at 203-604-1793 or [email protected]
UPDATED LISTS
Questex Media Postal and E-mail
MeritDirect has been reappointed as the manager for a postal and e-mail list portfolio recently acquired by Questex Media Group Inc. The new business-to-business publishing company was formed last month by Audax Group, an investment firm that purchased these assets from Advanstar Communications Inc. This list portfolio contains nearly 1 million records and encompasses 24 trade publications and 11 trade shows. The new list owner serves the technology, beauty, travel, hospitality, leisure, home entertainment and other industries. Some of the magazine titles include American Salon, Cadalyst, GPS World, Pest Control, Response and Wireless Asia. MeritDirect managed these files when Advanstar owned them and continues to manage other files for Advanstar.
Selections: Business/industry type, function function, purchase authority, country, state/SCF/ZIP (among others)
Price: $85/M to $250/M
Contact: MeritDirect, Bill Kamberis at 847-492-1350, ext. 21 or [email protected]
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