* Petals
* Casual Living Enhanced
* Dancing Dragon Designs
* Choice Vitamins
* Lombardi Success Publishing
* NHD Charitable Donors
* Posh Tots Catalog Buyers
* Oxford American
LISTS UNDER NEW MANAGEMENT
Petals
ALC of New York LLC has assumed management of the Petals customer file. A total of 154,286 last-24-month buyers are available, in addition to last 12-, 6- and 3- month buyers and a 30-day buyers segment. The unit of sale for this silk flowers and home decor catalog is $115. D-J Associates was the prior list manager.
Selections: Hotlines, dollar amount spent (ranges), gender, state/SCF/ZIP
Sample usage: Ballard Designs, Barrons, Brushstokes, Chef’s Catalog, Linen Source, Expressions, Paragon, Touchstone, Yankee Candle, Brookstone, Colorful Images, Current, Lillian Vernon, National Wildlife Catalog, What on Earth, Harry & David, Brylane, Casual Living, Ross-Simons
Price: $110/M (last-24-month buyers)
Contact: ALC of New York LLC, Caroline Gensone at 212-381-1741 or [email protected]
NEW LISTS
Casual Living Enhanced
An enhanced version of the Casual Living women’s apparel catalog list has been introduced. A total of 370,414 buyers from the last 12 months are named. The list features new selections for age, marital status, ethnicity, income, length of residence, presence of children, average last purchase and donors.
Additional selections: Hotlines, product, credit card, multibuyers, dollar amount spent (ranges), state/SCF/ZIP
Price: $119/M (last-12-month buyers)
Contact: Mokrynskidirect, Tony Troiano at 201-487-8181, ext. 632 or [email protected]
Dancing Dragon Designs
Catalog buyers who purchased whimsical dragon related-products are identified on the Dancing Dragon Designs list. A total of 14,510 buyers from the last 12 months and 25,914 buyers from the last 24 months are available.
Selections: Gender, state/SCF/ZIP
Price: $100/M (last-24-month buyers)
Contact: Aggressive List Management Inc., Kim Lampp at 847-304-4030, ext. 208 or [email protected]
Choice Vitamins
Vitamin and other nutritional supplement purchasers are named on the Choice Vitamins list. Some 38,000 buyers from this year are offered. Postal and telephone records are available. The average unit of sale for these Internet buyers is $69.
Selections: Gender, state/SCF/ZIP
Price: $100/M (2005 buyers)
Contact: Country Marketing Ltd., Alex Dorantes at 315-895-7737 or [email protected] and Stephanie Manfreda at 315-895-7737 or [email protected]
Lombardi Success Publishing
A list of 6,450 purchasers of the book “The Science of Getting What You Want,” is now available from Lombardi Publishing Corp. These self-help book buyers paid $59. Direct mail is the source.
Selections: None offered
Price: $125/M
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or [email protected]
NHD Charitable Donors
A variety of sources were used to build the NHD Charitable Donors list with more than 11.4 million records. Among these contributors are supporters of environmental, health, veterans and religious causes. The sources are direct mail, Internet and pledge drives.
Selections: Interest, age, income, dwelling type, hotlines, gender, state/SCF/ZIP
Price: $65/M (base)
Contact: McCarthy Media Group Inc., Mike McCarthy at 608-837-4343 or [email protected] and Michelle McCarthy at 608-837-4343 or [email protected]
UPDATED LISTS
Posh Tots Catalog Buyers
Catalog buyers are now available on the renamed Posh Tots Catalog Buyers list. This direct marketer of children’s furniture previously offered only the names of Internet buyers. A total of 11,478 catalog buyers from the last 12 months are named, in addition to 6,019 postal addresses derived from Web site registrations and 4,010 paid catalog requesters from the last 12 months.
Selections: State/SCF/ZIP
Sample usage: Bookspan, Company Store, Growing Up with Garnet, L.L. Bean, Neiman Marcus, Punch, Wooden Soldier, Hanna Andersson, Mini Boden, Sharper Image, Uncommon Goods, Estyle, Herrington, National Wildlife Federation, Pottery Barn Kids, Williams-Sonoma, Zebra Hall
Price: $125/M (catalog buyers); $110/M (Internet registered postal records/catalog requesters)
Contact: Catalyst Direct Marketing, Becky Santaniello at 201-405-1414, ext. 234 or [email protected]
Oxford American
The Oxford American list of magazine subscribers has returned to the market at the same list manager, after being off the market for a year and half. This magazine about life in the South has 24,000 active subscribers. These subscribers have a $65,000 average household income.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: Pacific Lists Inc., Carolyn Fremgen at 415-945-7604 or [email protected] and Inga Beck at 415-945-7608 or [email protected]
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