* Disney Kids Travel
* PersonalizationMall.com
* NHPA by Affinion PIP
* Customer Interaction Solutions Magazine
* New Movers Direct
* Las Vegas Food and Beverage Magazine Sticks With IdeaList
* Specialists Named Exclusive Broker for Heart-Healthy Living
* People in the News
* Short Cuts
* Correction
NEW LISTS
Disney Kids Travel
Children’s book buyers and magazine subscribers have been combined on the Disney Kids Travel list. A total of 389,316 names are available. The file has been enhanced to identify families that love to travel. This list is only available for children’s and family-related offers. Records are addressed to the family. Direct mail is the source. No telemarketing is allowed.
Selections: Adult’s/child’s age/gender, credit card, homeowner, household income, income, lifestyle, mail order buyers, recency, state/SCF/ZIP
Price: $100/M
Contact: Mal Dunn Associates Inc., Jennifer Schmidt at 845-278-1200, ext. 339 or [email protected]
NEW INSERT MEDIA
PersonalizationMall.com
Internet marketer PersonalizationMall.com has launched a package insert program. Roughly 290,000 packages are shipped annually to buyers of personalized gift products. Envelopes placed inside packages will carry up to six inserts each. Inserts must be between 3-1/2 by 8-1/2 inches, weighing no more than .25 ounce.
Price: $60/M
Contact: Stanton Direct Marketing Inc., Christie Langdon at 607-734-4862 or [email protected]
NEWLY MANAGED INSERT MEDIA
NHPA by Affinion PIP
Media Horizons Management now oversees the National Home Protection Alliance package insert program for Affinion Group. Members purchased home warranties and related services. Some 20,000 packages are shipped annually. One insert per package will be accepted. The maximum size is 5-1/4 by 8 inches, weighing up to .20 ounce. The LH Management Division of Leon Henry Inc. was the prior manager of this program.
Price: $55/M
Contact: Media Horizons Management, Anthony Accatino at 203-604-1793 or [email protected]
NEW SELECTS
Customer Interaction Solutions Magazine
Technology Marketing Corp. has introduced exact job title selections on Customer Interaction Solutions Magazine list. Previously only a job function select was offered. New selections under corporate and call center management include CEO, president, chairman, executive vice president, director, general manager, CFO and controller, for example. Specific titles have also been added under industries and information services/information technology management. A total of 63,750 controlled circulation subscribers are available for postal and telemarketing offers.
Additional selections: Industry, job function, number of employees, state/SCF/ZIP
Price: $250/M (postal file); $340/M (telemarketing file)
Contact: L.I.S.T. Inc., Jill Perez at 516-358-5478 or [email protected]
UPDATED LISTS
New Movers Direct
ALC Data Management reported that hotline counts have increased 40% on the New Movers Direct database, since it formed partnerships with telephone directory assistance data aggregators. With the new data sources the weekly hotline count now exceeds 400,000 names. More than 1,100 different telephone companies provide data for new consumer telephone connections daily that’s being used for regular database updates. Weekly, bi-weekly, monthly and quarterly hotlines are available.
Selections: Age, education, dwelling type, ethnicity, gender, income, family type, telephone numbers, state/SCF/ZIP
Price: $110/M (weekly hotline)
Contact: ALC Data Management, Jeff Marchant at 609-580-2910 or [email protected]
IN THE NEWS
Las Vegas Food and Beverage Magazine Sticks With IdeaList
Las Vegas Food and Beverage Magazine (LVFBM) has decided to keep its list management account at IdeaList Co., based in Waterbury, CT, despite efforts by a former co-owner of IdeaList lure accounts away.
“The LVFBM, Metro DC Food and Beverage and the Professional MegaSource lists are staying with the IdeaList Co, until Barbara Stanley is in a better position to increase our sales revenue through list sales,” said list owner Michael Poltz, CEO of Las Vegas Food and Beverage Magazine, in an e-mail to IdeaList’s president Ben Frutos.
Stanley co-owned IdeaList with Frutos until recently, when she left to start a new firm–Stanley Marketing Solutions, based in Chesterton, IN. Last week, Stanley said several list accounts from IdeaList would follow her. (Listline, April 18).
Data cards from Stanley were distributed for the Wine Country Network; Las Vegas and Metro DC food and beverage files via NextMark that announced a change in management on April 14. A press release also stated that Stanley had taken over management of the LVFBM, Metro DC Food and Beverage Monthly, Food and Beverage master file and the Wine Country Network lists from IdeaList.
As it turns out, only Wine Country Network Inc. has confirmed transferring management of one file to Stanley Marketing.
On Monday, Stanley said it had been her understanding that she had secured the LVFBM account and that she needed to work out details with a service bureau. She conceded that the client changed its mind and decided to stay with IdeaList. “Something interesting happened there, but, oh well,” she said in an e-mail.
Specialists Named Exclusive Broker for Heart-Healthy Living
Meredith Corp. has named Specialists Marketing Services Inc. to serve as exclusive list broker for its newest magazine title Heart-Healthy Living. For more information call 201-865-5800.
People in the News
Patrick Gelderman has joined Mokrynskidirect as vice president of the list compilation division. Gelderman will be responsible marketing the Nationwide Premiere Response and Prefer P2 databases, among other files. He was formerly vice president at MH2 Direct.
Short Cuts
Belardi/Ostroy ALC LLC has added a new feature at its Web site BelardiOstroyALC.com that allows brokers to request specific or general list information online.
Correction
Rubin Response Services Inc. manages the PC/104 Small Form and Factors E-Letter; CompactPCI and AdvancedTCA Systems; and the DSP-FPGA.com Resource Guide opt-in e-mail lists. Contact Lauren Thorp at 847-619-9800, ext. 180 or [email protected] (Listline, April 24).
Network
