* Home Based Business Club
* Williams-Sonoma Home
* Astral Sounds
* Uniscience Men’s Health Product Buyers
* New Business Incorporations in the USA
* Firstmark Businesses in Hispanic Communities
* Shoppers Advantage/Complete Home
* DM2 Launches Lead Generation Service
* People in the News
LISTS UNDER NEW MANAGEMENT
Home Based Business Club
List Services Corp. recently assumed management of the Home Based Business Club (HBBC) buyers and enhanced files. More than 1.2 million buyers are available. The enhanced file contains more than 11.4 million names. HBBC targets aspiring and successful entrepreneurs who paid $40 to $1000 for information about starting or growing an existing business. Initial inquiries to HBBC are generated from double opt-in e-mail at homebasedbusinessclub.com. Follow-up surveys are sent to individuals to target products for those interested in real estate, online or mail order businesses. Buyers responded via direct mail or telephone. Walter Karl Inc. was the previous list manager.
Selections: Demographic/lifestyle, gender, state/SCF/ZIP
Price: $95/M (buyers); $80/M (master file)
Contact: List Services Corp., Joan Ginty at 203-791-4250 or [email protected]
NEW LISTS
Williams-Sonoma Home
Williams-Sonoma Inc. has released a customer list from its newest catalog Williams-Sonoma Home. Nearly 80,000 buyers are available. The unit of sale was $500 or higher. Women made three-quarters of these purchases. A typical customer is age 46 with a $125,000 or better income.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $140/M (base)
Contact: Specialists Marketing Services Inc., Megan Cerino at 201-865-5800, ext. 2012 or [email protected] and Julie Paul at 201-865-5800, ext. 2228 or [email protected]
Astral Sounds
Impact Publishing Inc. offers a list of 13,970 buyers of the Astral Sounds CD recording. Purchases were made at AstralSounds.com. No telemarketing is allowed.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $90/M
Contact: Aggressive List Management Inc., Stephanie Cuchiara at 847-304-4030, ext. 210 or [email protected]
Uniscience Men’s Health Product Buyers
There are 5,234 first quarter buyers named on the Uniscience Men’s Health Product Buyers file. Customers paid $73 for Prost-Xtra, a product for men concerned about prostate health. Direct mail is the source. Men made about 98% of these purchases.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or [email protected]
NEW COMPILED LISTS
New Business Incorporations in the USA
Records from 30 states are available in the new monthly hotline file New Business Incorporations in the USA. Some 75,000 names are available for businesses formed within the last month. New selections are expected to become available as this file is expanded, including SIC codes and company size. The sources are direct mail, public records and telemarketing.
Selections: Gender, trade, state/SCF/ZIP
Price: $95/M
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455, ext. 25 or [email protected]
Firstmark Businesses in Hispanic Communities
Firstmark Inc. has introduced a list of businesses located in Hispanic communities. The count is 440,000. Firstmark’s database of U.S. businesses was matched with 880 Zip codes that have 50% or greater Hispanic populations to build this file. Telephone numbers are available.
Selections: Title, SIC code, number of employees, revenue, state/SCF/ZIP
Price: $120/M (postal file); $160/M (telemarketing file)
Contact: Firstmark Inc., Michael H. Pomerantz at 603-726-4800 or [email protected]
NEWLY MANAGED INSERT MEDIA
Shoppers Advantage/Complete Home
Affinion Group recently selected Media Horizons Management to oversee a portfolio of insert media programs. These include the Shoppers Advantage and Complete Home catalog blow-in and package insert programs. One million Shoppers Advantage catalogs and 480,000 packages are shipped annually. Some 400,000 Complete Home catalogs are mailed annually and the corresponding PIP targets 300,000. Blow-in inserts may be as large as 5-1/2 by 5-1/2 inches. For the PIPS it’s 5-1/4 by 8 inches. The maximum weight accepted is.20 ounce. These programs were formerly handled at the LH Management Division/Leon Henry Inc.
Sample usage: Bradford Exchange, Gevalia Kaffe, Oreck, Yves Rocher
Price: $30/M (blow-in); $55/M (PIP)
Contact: Media Horizons Management, Anthony Accatino at 203-604-1793 or [email protected]
IN THE NEWS
DM2 Launches Lead Generation Service
DM2 has introduced a lead generation service that draws data from trade publication subscription lists. This data is profiled to create business-to-business leads based on buying patterns, purchase timeframe and product requirements. Oakbrook IL-based DM2’s database contains more than 23 million postal and 3.7 million e-mail addresses.
People in the News
Bob Lodi has been promoted to group leader of the list brokerage division at DataProducts USA. Lodi has been with the firm since November.
Network
