Listline e-Newsletter 04/18/06
* Latin American E-mail
* Elephant Group
* National Businesswomen’s Leadership Association
* Embedded Computing Design Opt-in E-mail
* Media Horizons to Handle 17 Programs for Affinion
* Barb Stanley Leaves IdeaList, Opens New Firm
* List Process to Launch Programs for Blair
* Specialist Multichannel Readies Retail Models
* Short Cuts
* ML Student Loan
LISTS UNDER NEW MANAGEMENT
Latin American E-mail
Morgan Direct Inc. has become an exclusive co-manager of the Latin American Countries B-to-B E-mail master file. A total of 865,361 e-mail addresses are available. The largest counts are available for Brazil and Mexico. Sources include a network of affiliate Web sites, online and offline surveys, product warranty registrations and public records, including census data. The list owner plans to continue to handle some rentals to end users, while Morgan will focus on working with list brokers. E-mails can be distributed in English or Spanish.
Selections: Gender, age, social class, education, income, company size, job function/title, purchasing, interests and hobbies, pet owner, donors, finance, health and fitness, lifestyle and activities, country, province, city
Price: $120/M to $240/M (depending on volume)
Contact: Morgan Direct Inc., Liz Crowfoot at 336-851-5463, ext. 206 or [email protected]
NEW LISTS
Elephant Group
Elephant Group Inc. has introduced lists of satellite TV customers and Elephant Group E-club members who enrolled in a loyalty program. The tentative counts are 360,000 buyers and 158,000 members. Seventy percent of these individuals reportedly have credit scores of 700 or higher. Data cards will become available after service bureau work is completed. The sources are direct mail and telemarketing.
Selections: Hotlines, telephone numbers, gender, demographics, lifestyle, state/SCF/ZIP
Price: $85/M (buyers); $100/M (members)
Contact: Walter Karl Inc., Mireille St. Armand at 845-732-7056 or [email protected]
National Businesswomen’s Leadership Association
A master file is now available from the National Businesswomen’s Leadership Association. It consists of 109,808 NBLA members who paid $150 to $1,000 to attend workshops, seminars and conferences. A $50/M surcharge applies if the mailer’s file is unavailable on a reciprocal basis. Direct mail is the source.
Selections: Business address, company size, individual name, job function/title, max per company, SIC code, state/SCF/ZIP
Price: $135/M
Contact: Direct Media Inc., Rich Parker at 203-532-2500 or [email protected]
Embedded Computing Design Opt-in E-mail
OpenSystems Publishing LLC recently unveiled a companion e-mail list for Embedded Computer Design Magazine. Some 23,000 e-mail addresses are available. This is a list of magazine subscribers who requested the Embedded E-Letter newsletter.
Selections: None offered
Price: $250/M (includes transmission fee)
Contact: Rubin Response Management Services Inc., Lauren Thorp at 847-619-9800, ext. 180 or [email protected]
IN THE NEWS
Media Horizons to Handle 17 Programs for Affinion
Affinion Group Inc. recently appointed Media Horizons Management to oversee 17 insert media programs, formerly managed at Leon Henry Inc. Affinion is a direct marketer of membership programs for insurance services. Client approvals for new data cards are still pending.
Barb Stanley Leaves IdeaList, Opens New Firm
Barb Stanley has left IdeaList Co. and formed a new list management firm Stanley Marketing Solutions, located in Chesterton, IN. Stanley was formerly co-owner of IdeaList. She sold her interest to Ben Frutos, who confirmed that he is now the sole owner of Waterbury, CT-based IdeaList. Several list management accounts are expected to move from IdeaList to Stanley Marketing. One client Wine Country Network Inc. has already appointed Stanley as list manager. Some files will be co-managed with Names and Addresses Inc., she said. IdeaList has about a dozen management and brokerage clients, mostly in the food and beverage industry.
List Process to Launch Programs for Blair
Look for List Process Management Inc. to release data cards for three new insert media programs for Blair Corp. before the end of this month.
Specialist Multichannel Readies Retail Models
Specialists Multichannel Solutions LLC is developing a trade area prospecting statistical modeling program for retailers. Models will leverage customer data with neighborhood cluster data to create tiered trade areas. Modeled data will provide more precise household cluster data, compared to ZIP code, carrier route or census block group data, according to Curt Blattner, chief operating officer at Specialists Multichannel. For companies with restrictive privacy policies, customer data can be aggregated, so that no individual customer and address data is required.
Short Cuts
Northstar Travel Media now offers a $75/M nonprofit rate on all its publication files. These files managed by VentureDirect Worldwide include Meetings and Conventions, Hotel Contacts and Travel Weekly, among others.
Impulse Media has announced that it no longer manages the following lists: Natural Enhancers, Nostra-Damus, Ciren 12 Canadian Diet Buyers, International Research Institute Canadian and Sexium Z-300 Male Supplement Buyers Canadian.
SPECIALS!
ML Student Loan
Until April 30, free matching e-mail records are being provided to those who test the ML Student Loan list for postal or telemarketing offers. The same applies to a home and garden, new movers and a golf enthusiast list. Contact Teramedia Corp., Marissa Schineller at 561-477-7562, ext. 13 or [email protected]
