* Main Street America by Profession
* DM Mall Mail Order Buyers
* Catholic Doctors Who Donate
* Taylor Gifts Get Organized Age 50-Plus
* BrylaneHome Wishes
* People in the News
* Lycos Lists
* Broderbund Direct
NEW LISTS
Main Street America by Profession
The 8.4 million-name Main Street America by Profession file offers numerous occupational selects and is enhanced with credit and other data. Sources include census and other public records, point of purchase information, telemarketing and a magazine subscription agent.
Selections: Doctors, lawyers, paralegals, legal secretaries, nurses, teachers, law enforcement, blue collar, real estate, state/SCF/ZIP
Price: $95/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or [email protected] and Michele Volpe at 415-893-8120 or [email protected]
DM Mall Mail Order Buyers
The recently released last-two-month master file, DM Mall Mail Order Buyers, includes more than 1 million names of those who purchased general merchandise. Records associated with bad debts and returns have been purged. Direct mail is the source.
Selections: Adult’s/child’s gender and age range, presence of children, credit card buyers, homeowners, household income, mail order buyers, apparel buyers, donors, gardeners, grandparents, health and beauty, Hispanics, home addresses, veterans, music buyers, opportunists, pets, readers, state/SCF/ZIP
Price: $80/M
Contact: 21st Century Marketing Inc., Linda Chuntz at 631-293-8550, ext. 236 or [email protected]
Catholic Doctors Who Donate
A list of Catholic physicians who’ve made donations recently was assembled from the direct mail-generated Physicians at Home list. The count for the last 12 month is nearly 70,000.
Selections: Quarterly hotline, gender, income, presence of children, age, state/SCF/ZIP
Price: $90/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or [email protected]
Taylor Gifts Get Organized Age 50-Plus
General merchandiser Taylor Gifts now offers a combined list of Taylor Gifts and Get Organized catalog buyers who are age 50 or older. More than 385,000 customers from the last 24 months are identified, in addition to those from the last three, six and 12 months.
Selections: Age range, gender, dollar amount of purchase, credit card buyers, multibuyers, product, state/SCF/ZIP
Price: $100/M (last-24-month buyers)
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected] and Hillary Taylor at 203-825-4631 or [email protected]
NEW SELECTS
BrylaneHome Wishes
Redcats USA has added ethnic, religious, demographic and lifestyle data enhancements from Acxiom to the BrylaneHome Wishes catalog file to create a new list group with new selects. Roughly 145,000 buyers from the last 12 months are named. An average customer is 50 years old and earns $50,000 a year.
Additional selections: Dollar amount of purchase, hotlines, state/SCF/ZIP
Price: $105/M
Contact: Millard Group Inc., Linda Thompson at 603-924-9262, ext. 2203 or [email protected] and Nicole Wheeler at 603-924-9262, ext. 2218 or [email protected]
IN THE NEWS
People in the News
Tracy Haddad has been named senior vice president at Catamount Group. Haddad previously worked at Media Resource Group. Tricia Lawler has been hired by Catamount as an assistant account executive. Lawler will be graduated next month from Western Connecticut State University.
SPECIALS!
Lycos Lists
New test mailers receive $10/M off the base price of lists in the Lycos portfolio. The enhanced postal master file contains more than 8.7 million records. Nineteen other files are available, among them Lycos business professionals, music, personal finance and sweepstakes. Contact Lake Group Media Inc., Daniel Baldino at 914-925-2426 or [email protected]
Broderbund Direct
A $10/M discount off the base price of the 3.4 million-record Broderbund Direct file is being extended for all non-computer test offers. Contact ALC Data Management, Jeff Marchant at 609-580-2910 or [email protected]
Network
