* Bags and Bows
* Tennis Life Magazine
* Executive Counsel
* Great American Products/Physicians Choice
* Forbes Art Watch E-Newsletter
* ZIP Products International Corvette Parts Buyers
* Introducing Beth Wolven at Direct Communications Corp.
* People in the News
NEW LISTS
Bags and Bows
Buyers named on the Bags and Bows catalog list are primarily business owners and management level executives. Products sold include shopping bags, tissue, gift boxes, poly bags and shipping supplies. The 258,301-name count includes 130,500 buyers from the last 12 months, in addition to names from the Veripack catalog. The file has a strong concentration of retail, wholesale and manufacturing companies.
Selections: Hotlines, gender, max per company/site, number of employees, SIC code, state/SCF/ZIP
Price: $110/M (base)
Contact: MeritDirect, Mike Soltis (914-368-1025; [email protected]
Tennis Life Magazine
Some 100,000 active subscribers to Tennis Life Magazine are available from Tennis Life Media Inc. An average subscriber is 41, with a $76,000 personal income and $102,000 household income. This file includes professional and amateur tennis players.
Selections: Hotlines, gender, Canadian, state/SCF/ZIP
Price: $95/M
Contact: Direct Media Inc., Michael Rovello (203-532-2427; [email protected]
Executive Counsel
Subscribers to Executive Counsel magazine include chairmen, CEOs, presidents and other high level executives. The file contains 50,682 subscribers. Those listed work for public and private corporations, government, healthcare institutions and universities.
Selections: Job title, recency, telephone numbers, state/SCF/ZIP
Price: $150/M
Contact: Edith Roman Associates Inc., Kevin Collopy (845-731-2684; [email protected]
Great American Products/Physicians Choice
This file combines buyers from Great American Products Inc. and Physicians Choice Inc., which both sell nutritional supplements via direct mail. Segments available include 61,589 buyers from 2006 and 22,928 buyers from January and February. The average sale was $74.
Selections: Age, cumulative dollars spent, multibuyers, gender, state/SCF/ZIP
Price: $105/M (2006 buyers)
Contact: Impulse Media, Kristine Falconieri at 203-825-4625 or [email protected]
Forbes Art Watch E-Newsletter
A total of 21,842 subscribers are named on the Forbes Art Watch E-Newsletter list. It targets wealthy individuals who’ve indicated an interest in art, antiques and other collectibles. Subscribers include professionals and casual collectors.
Selections: Gender, title, state/SCF/ZIP
Price: $150/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected]
ZIP Products International Corvette Parts Buyers
Here’s a file that names 7,092 buyers and requesters from the Zip Products. It has names from 50 nations. The largest counts are available from Sweden, Australia and France, followed by Germany and Japan. A separate Canadian file names 4,297 buyers and requesters. Catalogs, space ads and the Internet are the sources.
Selections: Gender, country, Canadian province
Price: $165/M (international file); $95/M (Canadian file)
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900, ext. 118; [email protected]
MEET THE BROKER
Introducing Beth Wolven at Direct Communications Corp.
This week, Meet the Broker features Beth Wolven, who knows from personal experience that small lists can generate the largest response rates. She’s the unofficial Imelda Marcos of direct marketing. To learn more, click here (directmag.com/meet_the_broker/wolven).
People in the News
Michael Sweeney has been promoted to director of national accounts in the education marketing division at MKTG Services. Sweeney has been with the firm since 2000. He has worked primarily with education, publishing and technology lists, and supported MKTG’s e-marketing services.
Anthony Williams has joined American Name Services as an account executive in the compiled list division. Williams was formerly a business account manager at T-Mobile.
Network
