* U-Bild Woodworking Plans
* Keystone Country Store
* National Medical Fellowships
* African American Images
* Time Inc. Sports Master File
* Colin Crawford Promoted to President and CEO for IDG’s Magazine Divisions
* People in the News
* E-mail Base Price Covers Everything at eTargetMedia
LISTS UNDER NEW MANAGEMENT
U-Bild Woodworking Plans
U-Build Inc. has chosen McCarthy Media Group Inc. to manage its U-Bild Woodworking Plans master file. The 213,099 names available include 30,047 catalog buyers from the last 12 months, among other segments. The average sale was $25 for workworking plans and designs. Sources include space ads, direct mail, card packs and Internet orders. List Locators and Managers formerly handled this file.
Selections: Hotlines, gender, dwelling type, state/SCF/ZIP
Price: $95/M
Contact: McCarthy Media Group Inc., Mike McCarthy (608-837-4343; [email protected]
NEW LISTS
Keystone Country Store
A total of 41,360 buyers are named on the Keystone Country Store file, including 9,683 buyers from the last six months. Customers are outdoors enthusiasts. Products sold include bow hunting and archery supplies, backpacks and decoys. The average sale was $90 generated via catalog (60%) and the Internet (40%).
Selections: State/SCF/ZIP
Price: $90/M (base)
Contact: Estee Marketing Group Inc., Deana Burrett (914-235-7080, ext. 16; [email protected]
National Medical Fellowships
Donors and alumni are named on this file introduced by National Medical Fellowship Inc. The count is 20,303. Donors include corporations, foundations, physicians and administrators.
Selections: Graduation date, designation, constituency, state/SCF/ZIP
Price: $80/M
Contact: Infocus Marketing Inc., Kerry Tranfa (800-708-5478, ext. 3246; [email protected]
African American Images
More than 102,000 catalog buyers are available from African American Images Inc. The average sale was $65 for books, toys, games, puzzles and teaching aids. Sixty-five percent of the customers are women, typically 32 to 45.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Price: $119/M
Contact: Listdata Management Services Inc., David Brill (845-357-1881; [email protected]
Time Inc. Sports Master File
More than 2.7 million names have been assembled for the Time Inc. Sports master file. Magazine subscription data has been enhanced with demographic and lifestyle information from Equifax. This file includes segments for NASCAR, skateboarding, soccer and tennis enthusiasts, to name a few.
Selections: Hotlines, age, income, gender, lifestyle, source, state/SCF/ZIP
Price: $90/M
Contact: Millard Group Inc., Chris Goodwin (603-924-9262, ext. 2125; [email protected]) <
IN THE NEWS
Colin Crawford Promoted to President and CEO for IDG’s Magazine Divisions
International Data Group (IDG) has promoted Colin Crawford to president and CEO of PC World Communications and Mac Publishing. Crawford had been IDG’s senior vice president of online services. One of IDG’s business units is IDG List Services.
People in the News
Patrick Kagan has been appointed vice president of sales at Beach List Direct Inc. Kagan will be responsible for new business development and list rental promotion. He was formerly with SRDS.
SPECIALS!
E-mail Base Price Covers Everything at eTargetMedia
Fees for e-mail list selections, tests, transmission and tracking are being waived on more than 30 e-mail lists managed by eTargetMedia. Contact eTargetMedia, Harris Kreichman (954-480-8470, ext. 223; [email protected]
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