* Primedia Files
* TV Guide
* Magna Publishing College Administrators
* Century Photo
* Ujena Swimwear
* Kids Master File
* Life Insurance Owners and Buyers
* Spanish Language Book PIP
LISTS UNDER NEW MANAGEMENT
Primedia Files
Specialists Marketing Services Inc. has been selected to manage a portfolio of consumer master files and individual magazine lists for Primedia Inc., effective March 27. Millions of subscribers are available. Primedia’s Ethnic master file is the largest with more than 4.8 million names. The appointment also includes the Equine Group master file comprised of 160,000 subscribers to such titles as Dressage Today, Equus Magazine and Practical Horseman. Primedia’s Soap Opera Group master file contains 345,000 subscribers from Soap Opera Digest and Soap Opera Weekly. Millard Group Inc. has been managing these files.
Selections: Demographics, lifestyle, Z-24 enhancements
Price: $95/M (soap opera files); $100 (equine files)
Contact: Specialists Marketing Services Inc., Amy Lyons (603-431-2873; [email protected]
TV Guide
Worldata takes over management of the TV Guide list, effective April 1. More than 3 million active subscribers are available, including 2.1 million direct to publisher sold subscribers. An average subscriber is 44 with a $44,103 income. Millard Group Inc. manages this file through March 31.
Selections: Adult’s/child’s age, income, gender, recency, interests, source, state/SCF/ZIP
Sample usage: Good Housekeeping, Redbook, People, Harriet Carter Gifts, Memorial Sloan-Kettering Cancer Center, American Lung Association
Price: $100/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected]
Magna Publishing College Administrators
MKTG Services recently assumed management of group of lists for Magna Publications. Among these is a list of 65,675 college administrators. Individual lists are available for such newsletters as Academic Leader, Campus Legal Briefing and Student Affairs Leader, among other titles.
Selections: Gender, job function, state/SCF/ZIP
Sample usage (Magna Publishing College Administrators): Amsterdam Printing Co., Briefings Publishing Group, Center for Management Research, Crestline Co., Jossey-Bass Inc., Lorman Education Services, M.F. Blouin, McMurry Publishing, Park University Enterprises, PBS Teacherline, PC Nametag, Quinlan Publishing Co., Taymark, Sprint/Nextel
Price: $150/M
Contact: MKTG Services, Kerry Fischette (215-867-4091; [email protected]
Century Photo
New Century Direct LLC recently tapped Statlistics to oversee the Century Photo catalog list of 31,192 customers from the last 12 months. Buyers include collectors, photographers and consumers who purchased storage products for photos and other collectibles, such as coins and stamps.
Selections: Gender, dollar amount spent (ranges), state/SCF/ZIP
Price: $90/M
Contact: Statlistics, Nancy Spielmann (203-778-8700, ext. 106; [email protected]
NEW LISTS
Ujena Swimwear
Designer and manufacturer Ujena Swimwear and Fashions offers a list of 124,111 Ujena catalog and Internet buyers. Eighty five percent of these customers are women, who on average are 29 with a $66,000 income. The average sale was $105.
Selections: Gender, presence of credit card, online/catalog buyers, state/SCF/ZIP
Price: $120/M
Contact: Carney Direct Marketing, Jim Kellough (949-581-5100, ext. 316 or [email protected]
Kids Master File
Subscribers to the magazines Dogs for Kids and Young Rider have been combined on this master file. Some 57,200 subscribers are available from the last 12 months. Other segments available include 10,604 active Canadian subscribers.
Selections: Hotlines, gender, paid, state/SCF/ZIP
Price: $100/M (U.S. subscribers); $95/M (Canadian subscribers)
Contact: Bow Tie List Management, Kristina Grubb (949-855-8822, ext. 3420; [email protected]
Life Insurance Owners and Buyers
Some 655,080 names have been assembled for the Life Insurance Owners and Buyers list. Only home addresses are provided. This file has been built from Web site generated and other data verified by telephone.
Selections: Age, gender, max per site, telephone numbers, state/SCF/ZIP
Price: $70/M
Contact: Chessie Lists Inc., Bob Lesser (301-680-3633, ext. 109; [email protected]
NEW INSERT MEDIA
Spanish Language Book PIP
Boardroom Inc. now offers a package insert program that targets consumers who purchased a Spanish language edition of the book “The Treasury of Health Secrets.” An estimated 25,000 to 50,000 packages will be shipped starting in June. Up to three inserts per package will be accepted. Inserts must be 3 by 5 inches to 5-1/4 by 8-1/4 inches. Inserts heavier than one-quarter ounce are subject to a surcharge
Price: $65/M
Contact: Bottom Line Lists, Amy Altmann (203-973-6222; [email protected]
Network
