* Contemporary Long Term Care Magazine
* Higher Education from IThinkBig.com
* Cyberguys
* Society of Manufacturing Engineers
* Wrangler Horse and Rodeo News
* Conquer HA Health Product Buyers
* Online Debt Family
* Online Auctions Canadian
LISTS UNDER NEW MANAGEMENT
Contemporary Long Term Care Magazine
HCPro Inc. has named Worldata to manage the Contemporary Long Term Care Magazine list. Nearly 35,000 subscribers in the healthcare industry are available. Direct Media Inc. was the prior list manager.
Selections: Telephone numbers, job title, home/business address, industry, recency/hotline, gender, state/SCF/ZIP
Price: $125/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com
NEW LISTS
Higher Education from IThinkBig.com
MediaHeights LLC plans to introduce the Higher Education from IthinkBig.com list on March 1. Its file consists of more than 2.5 million individuals who registered at iThinkBig.com, a Web site that offers information about college and university programs and degrees. The average individual named is 46. Their average household income is $47,000.
Selections: Hotlines, adult’s/child’s age range, credit card buyers, education, ethnicity, gender, household income, lifestyle, mail order buyers, state/SCF/ZIP
Price: $95/M
Contact: Mal Dunn Associates Inc., Greg Gilroy at 845-278-1255 or gregg@maldunn.com
Cyberguys
Cyberguys Inc. now offers a customer list with 530,462 names. The last-24-month count is 144,411. This cataloger and online marketer of computer parts and accessories generated $103 average orders via direct mail. This file is comprised of (74%) home addresses and (26%) business addresses. No telemarketing is allowed.
Selections: Hotlines, dollar amount spent (ranges), home/business address, gender, state/SCF/ZIP
Price: $130/M (base)
Contact: 21st Century Marketing Inc., Toni Rivara 631-306-5249 or trivara@21stcm.com
Society of Manufacturing Engineers
An e-mail master file has become available from the Society of Manufacturing Engineers (SME). It contains nearly 100,000 e-mail addresses for individuals in the U.S. and Canada. The file names buyers and inquirers of SME products and services, including magazine subscribers, seminar and trade show attendees and other direct mail buyers.
Selections: Business/industry type, Canadian, FSA, company size, job title/function, link tracking, number of employees, telephone numbers, technical interest, county, province, state/SCF/ZIP
Price: $295/M
Contact: Society of Manufacturing Engineers, Mary Venianakis at 800-523-0922 or mvenianakis@sme.org
Wrangler Horse and Rodeo News
The Wrangler Horse and Rodeo News list has come on the market for the first time. This universe of 11,670 cowboys, includes 7,072 active subscribers. The Wrangler is official publication for 31 state and regional associations whose members receive paid subscriptions. Other sources include direct mail and the Internet. No telemarketing is allowed.
Selections: State/SCF/ZIP
Price: $95/M (base)
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or jorourke@mailmkt.com
Conquer HA Health Product Buyers
Nearly 200,000 names are available on the Conquer HA Health Product Buyers file, including 153,964 dietary supplement buyers from the last 12 months. The average unit of sale was $79 generated via direct response TV. Additional data has been overlaid.
Selections: Dollar amount spent (ranges), demographic, lifestyle, telephone numbers, state/SCF/ZIP
Price: $95/M (base)
Contact: Mokrynskidirect, Linda F. Santaite at 201-487-8181, ext. 660 or lsantait@mokrynski.com and Monica Drakeford at 201-487-8181, ext 663 or mdrakefo@mokrynski.com
Online Debt Family
A universe with 2.5 million names has been assembled from various Web sites that provide information about consumer debt consolidation. These individuals self-reported their credit card debts, e-mail address and the best time for contacting them.
Selections: Age, gender, homeowner, monthly hotline, telephone numbers, presence of children, state/SCF/ZIP
Price: $95/M
Contact: Interactive Marketing Solutions, Christopher Meehan at 845-624-1155 or chrism@intmktgsolutions.com
CANADIAN LIST NEWS
Online Auctions Canadian
More than 1 million consumers who purchased various products from online auctions have been assembled to launch the Online Auctions Canadian list. The unit of sale ranged from $20 to $2,000. The average sale was $300. No telemarketing is allowed.
Selections: Product categories, age, credit card buyers, homeowner, income, monthly hotline, geographic
Price: $85/M
Contact: Media Source Solutions Inc., John Salmon at 954-788-0213 or jsalmon@mediasourcesolutions.com
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