* VistaPrint Master Files
* Government Leader Subscribers
* Canyon Lucky Number Players
* Donors to Arts and Culture
* High-Tech Professionals
* Gardener’s Supply/Dutch Gardens Master File
* HealthWatchers Blow-in
* Cornerstone Appoints Susan Oliver as Chief Privacy Officer
* Network Golfer National Master File
LISTS UNDER NEW MANAGEMENT
VistaPrint Master Files
VistaPrint has appointed Greatlists.com to manage four master files. The VistaPrint Business Postal and Consumer Postal master files contain 337,000 and 213,000 records respectively. The B-to-B and consumer e-mail master files contain 368,000 and 213,000 records respectively. Individuals on these files spent an average of $15 at VistaPrint.com for business cards, stationery, labels, invitations and other printed products. Statlistics was the former list manager.
Selections: Recency, number of purchases, multibuyers, business address, state/SCF/ZIP
Price: $95/M (postal files); $180/M (e-mail files)
Contact: Greatlists.com, Phil Dismuties at 800-296-0888 or [email protected]
NEW LISTS
Government Leader Subscribers
PostNewsweek Tech Media has now offers controlled circulation lists from Government Leader magazine, a year-old publication that targets managers who work for government. A total of 72,469 postal subscribers, 62,003 subscribers with telephone numbers and 33,578 e-mail addresses are available.
Selections: Job title, business/industry type, state/SCF/ZIP
Price: $150/M (postal file); $225/M (telemarketing file); $275/M (e-mail file)
Contact: Edith Roman Associates Inc., Kevin Collopy at 845-731-2684 or [email protected] (postal file) and ePostDirect, Frank Cipolla at 845-731-3832 or [email protected] (e-mail file)
Canyon Lucky Number Players
Individuals who paid an average of $15 to purchase a numerology report based on their birth date are listed on the Canyon Lucky Number Players file. A total of 72,000 U.S. names are offered. Direct mail is the source.
Selections: Hotline, gender, birth date, state
Price: $100/M (base)
Contact: J.R. Direct Response International Inc., Ryan Garnett at 604-940-0277, ext. 113 or [email protected]
Donors to Arts and Culture
More than 1.4 million individuals have been assembled on the Donors to Arts and Culture file. Those listed gave to symphonies, theaters, operas, museums and other cultural programs. The sources include direct mail, telemarketing and the Internet.
Selections: Monthly hotline, gender, credit card, age, marital status, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: All-n-One List Marketing Inc., Greg Sholes at 703-717-5621 or [email protected]
High-Tech Professionals
Computer industry professionals at home or work are named on the High-Tech Professionals list. These 915,896 names were generated from direct mail, Internet and space advertising.
Selections: Home/business, gender, household income, telephone numbers, lifestyle, state/SCF/ZIP
Price: $70/M
Contact: Cornwell Data Services Inc., Robin Tecchio at 201-261-1050 or [email protected]
Gardener’s Supply/Dutch Gardens Master File
Lists of customers of Gardener’s Supply and Dutch Gardens catalogs have been combined to launch an unduplicated master file. A total of 515,473 names from the last 12 months are available.
Selections: Hotlines, dollar, gender, product, state/SCF/ZIP
Price: $105/M
Contact: Millard Group Inc., Sherry Flint at 603-924-9262, ext. 2426 or [email protected] and Beth Pratt at 603-924-9262, ext. 2279 or [email protected]
NEW INSERT MEDIA
HealthWatchers Blow-in
A blow-in program has been started for HealthWatchers magazine. Each issue will carry no more than two inserts. A copy of the magazine will be placed in shipments of vitamins and dietary supplements from Puritan’s Pride. Roughly 500,000 magazines will be shipped in April, July and October. Inserts can be as large as 6 by 6 inches, weighing up to .25 ounce.
Price: $35/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
IN THE NEWS
Cornerstone Appoints Susan Oliver as Chief Privacy Officer
Susan Oliver has been named chief privacy officer at the Cornerstone Group of Companies. Oliver will be responsible for establishing and implementing privacy audit and assessment processes in Canada and in the U.S., in order to comply with government regulations and industry guidelines. Oliver was formerly a privacy officer at ICOM Information & Communications Inc.
SPECIALS!
Network Golfer National Master File
Discounts of $5/M to $15/M off the base price are available for new tests of the Network Golfer National Master File, depending on the number of names tested. A total of 321,722 names are available. Contact VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]
Network
