Listline e-Newsletter 02/13/07

* eBay Biz Op Trials and Buyers
* Gevalia Cooking Collection
* Fantasy Baseball Players
* Investor Newsletter Network Subscriber Master File
* Female Cable TV Product Buyers
* Recreation Equipment Inc. Enhanced
* People in the News
* Brant Publications

NEW LISTS

eBay Biz Op Trials and Buyers
Some 500,000 individuals are named on the eBay Biz Op Trials and Buyers list. These individuals paid $2 on a credit card for trial kit for a service called Click Builder. Those who opt to continue pay $50 monthly for access to thousands of products, online training and a custom Web site. E-mail addresses and telephone numbers are available.
Selections: Weekly hotline, homeowner/renter, income, age, marital status, presence/age of children, mail order buyer, credit cardholder, gender, length of residence, buyers, state/SCF/ZIP
Price: $95/M (postal file)
Contact: Interactive Marketing Solutions, Dave Ruelas at 845-624-1155 or [email protected] and Chris Meehan at 845-624-1155 or [email protected]

Gevalia Cooking Collection
More than 1.4 million names have been assembled for the Gevalia Cooking Collection file. This new segment identifies gourmet and health food enthusiasts. Thirty percent of these buyers are men. Direct mail is the source.
Selections: Gourmet cooking, health and natural foods, adult’s/child’s age/gender, donors, income, lifestyle, marital status, payment method, recency, state/SCF/ZIP
Price: $100/M
Contact: Mal Dunn Associates Inc., Laura Cantinieri at 845-278-1218 or [email protected] and Kathy Fontana at 845-278-1342 or [email protected]

Fantasy Baseball Players
A total of 325,693 sports fanatics are named on the Fantasy Baseball Players list. This file is comprised primarily of men (82%), median age 35, with a $50,000 average income. These individuals play fantasy baseball on the Internet.
Selections: Monthly hotline, fee-based fantasy baseball, Internet subscribers, premium cable TV, premium credit card, credit card buyers, video games and home electronics, dwelling type, ethnicity, gender, homeowner, income, telephone numbers, presence of children, state/SCF/ZIP
Price: $95/M
Contact: Media Source Solutions Inc., John Salmon at 954-788-0213 or [email protected] and Michele Volpe at 954-788-0213 [email protected]

Investor Newsletter Network Subscriber Master File
Individuals who subscribe to three or more investment advisory newsletters are identified on this master file. The count is 250,704. Those listed pay an average of $700 annually on a credit card for such subscriptions. Separate files are offered for mutual fund, hard asset, option trading, bond investment and business opportunity newsletter subscribers.
Selections: Monthly hotline, telephone numbers, monthly hotline, gender, home/business address, number of employees, newsletter category, market cap value, state/SCF/ZIP
Price: $150/M
Contact: Walter Karl Inc., Mireille St. Armand at 845-732-7056 or [email protected]

Female Cable TV Product Buyers
A total of 509,321 individuals are named on the Female Cable TV Product Buyers list. These consumers purchased products in such categories as home and garden, automotive and hardware, collectibles, clothing, travel, health and beauty. The unit of sale ranged from $25 to more than $150.
Selections: Hotlines, dollar amount spent (ranges), presence of children, age, state/SCF/ZIP
Price: $90/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or [email protected]

UPDATED LISTS

Recreation Equipment Inc. Enhanced
Transaction-based and new lifestyle data have become available on Recreation Equipment Inc. Enhanced file. The latest count for last-12-month buyers exceeds 1.2 million. The average sale was $96. The updating frequency has been increased to monthly.
Selections: Presence of children, age ranges, response date, lifestyle and interests, income ranges, dollar, hotlines, average purchase, demographics, gender, multibuyers, product, source, state/SCF/ZIP
Sample usage: Eddie Bauer, Garnett Hill, Hearthsong, Habitat for Humanity/Twin Cities, Heifer Project, Hewlett Packard, J. Jill, Plow & Hearth, So Others Might Eat, Sierra Trading Post, TravelSmith
Price: $105/M
Contact: Millard Group Inc., Donna Hamilton at 619-595-4801 or [email protected]

IN THE NEWS

People in the News
Barry Rubin has been appointed director of new business development at infoUSA. Rubin will focus on the political, nonprofit and government markets.

SPECIALS!

Brant Publications
A $10/M discount off the regular catalog rate is being offered on three files from Brant Publications. Counts for Art in America, Antiques and Interview magazines range from 66,526 to 204,256. Contact Brian Hull at 914-524-5231 or [email protected]