* National Business Media
* Manufacturers’ News Files
* Global Services Magazine
* NatureCast Male Supplement Buyers
* Ultima Diet Patch
* Female Business Owners at Home Address
* Prospects 360
* Association and Nonprofit Decision Makers
* Classified
NEW LISTS
National Business Media
Three lists of registered trade show attendees have become available on the list rental market from National Business Media Inc. The names come from the Awards and Custom Gifts, Printwear and Sign Business and Digital Graphics shows. Counts range from 43,000 to 50,000.
Selections: Product categories, state/SCF/ZIP
Price: $250/M
Contact: National Business Media Inc., Linda Eddleman at 800-669-0424 or [email protected]
Manufacturers’ News Files
Manufacturers’ News Inc. has introduced five more lists that identify management level executives. Counts range from 48,753 for office managers to 5,149 for corporate counsel. The other files name purchasing, plant and human resource managers. Roughly 70% of these individuals are men.
Selections: Gender, job function/title, number of employees, industry, SIC codes, state/SCF/ZIP
Price: $120/M (postal files); $145/M (telemarketing files)
Contact: Walter Karl Midwest, Nikki Domanus at 847-619-9800, ext. 167 or [email protected] (temporary e-mail address)
Global Services Magazine
CMP Media has introduced a list that identifies 24,414 U.S. subscribers to Global Services magazine. This controlled circulation title targets buyers of business and technology services and covers such topics as outsourcing. Telephone numbers are available for 23,620 subscribers, in addition to 3,694 e-mail addresses.
Selections: Business/industry, job function/title, number of employees, interests current/considered, primary function, value of work planned, outsourcing, state/SCF/ZIP
Price: $250/M (postal file); $400/M (telemarketing file); $400/M (e-mail file)
Contact: MeritDirect Craig Albanese at 914-368-1000 or [email protected] and Anthony Carraturo at 914-368-1083 or [email protected]
NatureCast Male Supplement Buyers
NatureCast LLC has introduced a file that names buyers of sexual potency and prostate products for men. Its 7,500-name count includes projected first quarter hotline names. The direct mail-generated unit of sale was $68.
Selections: State/SCF/ZIP
Price: $110/M
Contact: Bulls Eye Marketing Inc., Fabiola Molina at 201-538-1504 or [email protected]
Ultima Diet Patch
A total of 8,219 buyers from the fourth quarter are named on the Ultima Diet Patch file. Postal and telemarketing records are available. The unit of sale was $60. Direct response TV and space advertising are the sources.
Selections: Gender, state/SCF/ZIP
Price: $110/M (postal file); $300/M (telemarketing file)
Contact: Impulse Media, Kristine Falconieri at 203-825-4625 or [email protected]
Female Business Owners at Home Address
In excess of 651,297 names are offered on the Female Business Owners at Home Address file. Sources include public records and warranty cards, in addition to census and survey data.
Selections: Hotlines, home décor, gardening, gourmet food, computer products, health and fitness, crafts, books and music, photography, apparel, children’s items, age, income, presence of children, homeowners/renters, marital status, state/SCF/ZIP
Price: $75/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or [email protected]
NEW SELECTS
Prospects 360
The latest count for the Prospects 360 list exceeds 5.4 million names from the last 12 months, reflecting a 1.5 million-name increase. New selections are available for golfers, travelers, readers, high tech enthusiasts, young families and senior citizens. This data comes from various Web sites. The file is jointly managed.
Selections: Hotlines, adult’s/child’s age, credit card, gender, income, interest, state/SCF/ZIP
Price: $80/M (last-12-month names)
Contact: Sound Beach Marketing Partners LLC, Terry Hudock at 203-698-0708 or [email protected] and Direct Media Inc., Peggy O’Keefe at 203-532-3760 or [email protected]
UPDATED LISTS
Association and Nonprofit Decision Makers
More than 10,000 names have been assembled for the Association and Nonprofit Decision Makers list from Flying Buttress Marketing. This list identifies 21 job functions and 20 organization types. The names come from a monthly report that tracks executive changes at associations and nonprofit organizations. This recently re-introduced file had been off the market. Telephone interviews and Internet research are the sources.
Selections: Gender, job function, organization type, budget range, asset range, interest, staff size, number of members, state/SCF/ZIP
Price: $150/M
Contact: Bethesda List Center Inc., David S. James at 301-968-1712 or [email protected]
CLASSIFIEDS
Classified
(www.markarch.com)
Response Driven Marketing Director
Do your talents put you in the top 1% of your peers? Then join a company that’s at the top 1% of its game. We’re Marketing Architects. And we’re changing radio. Our sole purpose is to help radio stations gain revenue and attract more listeners. And we’re the best in the world at doing it. Over the past decade, we’ve become the largest, most influential agency of our kind. If you have what it takes to join a passionate, eclectic group of entrepreneurs with a proven track record of far exceeding industry expectations, then the following opportunity could change your life.
We are looking for an expert and leader in responsive driven marketing, an individual who is extremely well versed in the strategies and mechanisms that not only generate response, but monetize each response to its full potential. Someone with an existing philosophy and track record of what works, what to test and how to test in multiple channels of response. You must demonstrate a proven track record in direct mail, telephone and print, and how you have applied it to the online world with equal success.
You must have built successful programs in continuity and/or circulation management. You bring insight ranging from front end offer development to up sell, cross sell and retention strategies. You bring an arsenal of success stories using direct mail, email, banner, website and search engine channels for both acquisition and retention efforts. Of which you can back up with metric accountability.
Because you are insatiably curious and driven, you are ahead of the curve in understanding current internet consumer trends. Your colleagues are jealous of your eye for picking copy and layout winners. People don’t understand how at the same time you thrive in the analytics of segmentation strategies, database requirements and P&L metrics.
If this describes you then we could be a match for each other. Apply right now by email. Send your resume to: [email protected]
Sr. List Buyer
Pasadena direct response agency seeks Sr. List Buyer responsible for facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must. Familiarity and skill with mapping software a plus. Min. 3-5 yrs direct
mail. Email resume to [email protected] or fax (626) 449-6190.
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