* Carabella Collection
* Direct Checks Master File
* Megabiz Business Base
* Country Living–The Good Life
* Dog Gone Pain Supplements
* Tech Savvy Mail Order Buyers
* People in the News
* Robb Report
* Correction
LISTS UNDER NEW MANAGEMENT
Carabella Collection
Mokrynskidirect is the new list manager for Carabella Collection, a women’s swimsuit and apparel catalog. Some 80,769 buyers from the last 12 months are named on the file. A typical customer is 34 years old and earns $72,000 a year. An average order ran $116. Fasano and Associates was the previous list manager.
Selections: Buyer/requester hotlines, dollar amount spent (ranges), state/SCF/ZIP
Sample usage: A.B. Lambin, Brylane Home, Boston Proper, Delia’s Domestications, Lucky Magazine, Newport News, The Pyramid Collection, Sierra Trading Post, Victoria’s Secret
Price: $105/M (last-12-month buyers)
Contact: Mokrynskidirect, Elyssa Cunningham at 203-322-3610 or [email protected]
NEW LISTS
Direct Checks Master File
Checks Unlimited and Designer Checks combined the names of all their direct mail buyers on this file. More than 9.6 million customers are listed, including 4.7 million from the last 12 months. Many of the check designs purchased are grouped together to offer check-style selections.
Selections: Dollar amount spent (ranges), hotlines, check style, credit card, gender, multibuyers, source, state/SCF/ZIP
Price: $85/M (base)
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or [email protected]
Megabiz Business Base
Avrick Direct Inc. gathered more than 2.4 million names from the last 12 months for the Megabiz Business Base. Hotlines for one week and one, three and six months are available. Businesses with new telephone connections can be segmented, allowing mailers to target companies with new phone lines that haven’t moved; firms with new phone lines that moved recently; and new companies. Sources include business licenses, directories and the Internet.
Selections: Hotlines, gender, SIC code, titles, sales volume, number of employees, new/existing business, new connect, state/SCF/ZIP
Price: $100/M (last-12-month names)
Contact: Adrea Rubin Management Inc., Amy Langer at 646-487-3785 or [email protected]
Country Living–The Good Life
Homeowners with $100,000 or better annual household income are named on this list. Some 47,818 names from the last 12 months are available. These individuals live in rural areas and own homes valued at $250,000 and up. Direct mail is the source.
Selections: Household income, telephone numbers, adult’s/child’s age, lifestyle interests, length of residence, homeowner, marital status, state/SCF/ZIP
Price: $100/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or [email protected]
Dog Gone Pain Supplements
Harmony Co. offers the names of 10,858 buyers and inquirers on this file. Customers paid $78 for a dietary supplement for dogs with mobility programs. The sources are direct mail and space advertising.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: Macromark Inc., Star Rell at 845-230-6331 or [email protected]
NEW COMPILED LISTS
Tech Savvy Mail Order Buyers
This is file of mail order buyers. Last one- and three-month hotlines offer 72,951 and 206,152 names, respectively. Those listed reported an interest in computer hardware, software or electronics.
Selections: Category, age, credit card buyers, religion, income, telephone numbers, state/SCF/ZIP
Price: $75/M (quarterly hotline)
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected]
IN THE NEWS
People in the News
Janet Davis was hired as a junior account executive at National Fundraising Lists. Davis will work in the list management and brokerage divisions. She formerly handled list brokerage for a nonprofit.
Elizabeth Benzoni was promoted to account manager at Focus USA. Benzoni joined the company about a year and a half ago.
SPECIALS!
Robb Report
A $10/M discount is being offered for new tests of the Robb Report magazine list through the end of February. Nearly 52,000 names are available. Contact ALC Data Management, Bruce Hammer at 914-524-5233 or [email protected]
Correction
The contact for the Teleproducts list group is Amy Langer at 646-487-3785 or [email protected] (Listline, Jan. 31).
Network
