* 30-Day E-mail Hotline of Active Consumers
* Disney Movie Club
* Action Pursuit Group Enhanced Master File
* Bottom Line Health Book Infomercial Buyers
* Oblates Missions Donor Master File
* Metropolitan Fitness
* Hispanic Travelers
* Tender Heart Treasures PIP
NEW LISTS
30-Day E-mail Hotline of Active Consumers
Avrick Direct Inc. now offers an opt-in e-mail file. Each month about 1 million e-mail addresses are generated. This file is comprised of new movers, new credit cardholders and consumers with new telephone service.
Selections: Age, income, gender, homeowner, marital status, presence of children, pet owner, Internet buyers, new movers, new credit cardholders, 30-day mail order buyers
Price: $150/M
Contact: XactMail Network, Jim Scova at 212-655-5231or [email protected]
Disney Movie Club
Some 501,345 customers from the last 12 months are named on the Disney Movie Club enhanced master file. These continuity club members bought videos and DVDs; the unit of sale ranged from $15 to $25. Family names and addresses are provided, but not childrens’ names. Direct mail and space ads are the sources.
Selections: Hotlines, credit card, household income, dollar amount of purchase, DVD or video, adult’s age, date of birth, donor, grandparents, interest categories, state/SCF/ZIP
Price: $95/M (last-12-month buyers)
Contact: True North List Marketing, Lynn Starr at 203-459-4348, ext. 305 or [email protected]
Action Pursuit Group Enhanced Master File
Subscribers’ names from 10 magazines are gathered on Action Pursuit Group’s enhanced master file. The count of 88,078 includes subs to Action Pursuit Games, Drag Racing magazine, Romantic Homes, StreetTrucks magazine, Victorian Homes and other publications. The file has been enhanced with additional data to offer 23 interest category selects.
Selections: Interest, state/SCF/ZIP
Price: $120/M
Contact: Statlistics, Nancy Spielmann at 203-778-8700, ext. 106 or [email protected]
Bottom Line Health Book Infomercial Buyers
This list names 74,726 buyers of “The Treasury of Health Secrets” book. The unit of sale was $40. The source is a 28-minute infomercial that began airing in October.
Selections: Gender, home/business, hotlines, state/SCF/ZIP
Price: $105/M
Contact: Contact Bottom Line Lists, Amy Altmann at 203-973-6222 or [email protected]
Oblates Missions Donor Master File
Numerous segments are available on the Oblates Missions donor master file. These include 35,313 who contributed $5 or more during the last 12 months. Another identifies 82,003 who gave $10 or more in the past 24 months. Direct mail is the source. This file is not to be confused with the Missionary Oblates of Mary Immaculate list.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $75/M to $105/M
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected]
Metropolitan Fitness
More than 2.2 million names are on this file. Data is sourced from online surveys, telemarketing, fitness seminars and fitness club membership rosters. The average annual income of those listed is $40,000.
Selections: Age, demographic, ethnicity, gender, income, lifestyle, monthly hotline, Nielsen county, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Media Source Solutions Inc., John Salmon at 954-788-0213 or [email protected] and Michele Volpe at 954-788-0213 [email protected]
Hispanic Travelers
More than 1.1 million are identified on the Hispanic Travelers list. The median age is 34 and median annual income $33,000. The file identifies 732,234 domestic travelers and some 1 million bank cardholders. It’s comprised of mail order, retail, online and direct response TV transaction data, direct mail and online survey data and other demographics.
Selections: Age, income, homeowners, sweepstakes entrants, book buyers, presence of children, retail shoppers, electronic product buyers, sports interest by type, gender, bank cardholders, hotlines, retail shoppers, gift buyers, state/SCF/ZIP
Price: $55/M (base)
Contact: Focus USA, Stephani O’John at 201-489-2525 or [email protected]
NEWLY MANAGED INSERT MEDIA
Tender Heart Treasures PIP
After being off the market since last spring, the Tender Heart Treasures package insert program is back. Ninety percent of customers are women who bought general merchandise. About 143,662 packages are shipped annually. The average order is $50. Inserts must be between 3-1/2 by 5 inches and 5-1/2 by 8-1/2 inches. Inquires for inserts heavier than a quarter-ounce will be considered.
Price: $65/M
Contact: Mokrynskidirect, Jody Smith at 201-487-8181, ext. 645 or [email protected]
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