Direct marketing agency Media Horizons Inc. has named industry veteran Alan Zamchick VP of its new list management division.
Zamchick had directed the in-house list management department at Hachette Filipacchi Media since 1982. While there, he was responsible for a seven-figure list management operation for up to 24 HFM magazines, according to a statement from Media Horizons.
“Alan brings a strong track record of outstanding performance in all aspects of list management, including marketing, promotion, fulfillment, servicing and receivables/collections,” said Alan Kraft, President of Media Horizons Management, in a statement. “We believe that the addition of his professionalism, wealth of experience and focus on maximizing the value of customer lists is the best possible way to launch our List Management division as a success story right off the bat.”
Zamchick began his career in 1978 with Unity Buying Service, working on large mailing campaigns for Unity Buying Catalog, Sunset House, Beautiful Visions, Beauty Showcase and others. In 2004, he was awarded the New York Direct Marketing Club’s Silver Apple Award.
Media Horizons is an direct marketing agency based in Norwalk, CT.
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