Maxim and Stuff Magazines
Dennis Publishing Ltd. has retained Lake Group Media Inc. to represent the subscription lists for Maxim and Stuff magazines, which have roughly 1.7 million and 950,000 subscribers respectively. An enhanced master file comprised of subscribers to Blender, Maxim and Stuff magazines is due to be launched before May 1.
Selections: Canadian, hotlines, source, paid, address change, gender, state/SCF/ZIP
Price: $105/M
Contact: Lake Group Media Inc., 914-925-2460
SourceMedia/Thomson
SourceMedia Inc. appointed Edith Roman Associates Inc. to manage a portfolio of subscription lists it recently acquired from Thomson Corp. The appointment includes SourceMedia’s master file with 595,000 postal subscribers, 225,000 subscribers with telephone numbers and 250,000 e-mail addresses. This data comes from more than 30 paid and controlled circulation publications. Roman’s e-PostDirect affiliate will handle the e-mail records. Lists for individual publications will also be offered. SourceMedia is the new publisher of American Banker, Bank Technology News, U.S. Banker, Accounting Today, The Bond Buyer, Financial Planning, Employee Benefit News, Health Data Management and DM Review.
Selections: Job title/function, one name per site, business/industry type, gender, application installed, programming language, purchasing authority, multibuyers, company size, SIC, state/SCF/ZIP
Price: $145/M (master file base)
Contact: Edith Roman Associates Inc., 800-223-2194 (postal records); 800-409-4443 (e-mail records)
American College of Clinical Pharmacy
The American College of Clinical Pharmacy (ACCP) has picked Medical Marketing Service Inc. to manage its membership list, effective April 18. This list of 93,000 pharmacists and students is updated monthly.
Selections: Practice location, interest area, practice and research network, state/SCF/ZIP
Price: $165/M
Contact: Medical Marketing Service Inc., 630-477-1541
Walthers Model Railroad
Estee Marketing Group Inc. recently took over management of the Walthers Model Railroad list of 75,177 catalog buyers and 16,186 inquirers. Those listed are typically married men, 45 to 65 with a $75,000 or better income. The average unit of sale is $75.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $90/M
Contact: Estee Marketing Group Inc., 914-235-7080
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