BusinessWatch Network
Direct Media Inc. has been named manager of the new BusinessWatch subscriber masterfile, containing 320,795 postal subscribers and 320,826 e-mail addresses. These business professionals have subscribed to one or more of five newsletters: TechWatch, ExecWatch, HRWatch., FinanceWatch and MgmtWatch. The source is Internet registrations.
Selections: Employee size, job function/title, revenue, industry
Price: $165/M for postal names, $225/M for 3-mail names
Contact: Direct Media Inc., 203-532-2455
Kappa Publishing Group Inc.
MKTG Services has been named manager of the Kappa Publishing Group Inc. puzzle-enthusiast files. These include BargainPack buyers (117,000 names); contest entrants (15,000); and sweepstakes entrants (25,000). The average unit of sale is $11 per pack. The source is direct to publisher/space advertisements.
Selections: Gender, multi-buyer, paid, source, state/SCF/ZIP
Price: $85/M
Contact: MKG Services, 215-968-5020
American Farmers Registry
Now available from VentureDirect Worldwide is the American Farmers Registry, including 611,352 one-year names. This file is compiled from local, state and federal agencies, farm bureaus and other sources. Almost 75% are male. The average age is 50.
Selections: State/SCF/ZIP
Price: $80/M
Contact: VentureDirect Worldwide, 212-655-5217
Pitney Bowes Statements
Leon Henry Inc. is offering the Pitney Bowes statement-stuffer program, featuring 7.2 million statements per years. Pitney Bowes’ product line includes postal meters, scales, ink/toner cartridges, paper, label printers and shredders.
Price: $65/M
Contact: Leon Henry Inc., 914-723-3176
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