List and Database News

Nursing Made Incredibly Easy

Rubin Response Services Inc. has been named manager of the Nursing Made Incredibly Easy subscriber file. It lists 39,345 U.s. subscribers. The magazine covers nursing procedures in a reader-friendly format.
Selections: Recency, nursing certification, work setting, specialty, state/SCF/ZIP
Price: $105/M
Contact: Rubin Response Management Services Inc., 847-619-9800

Journal of Longevity
Leon Henry Inc. is offering both package inserts and magazine blow-ins for Journal of Longevity, a monthly that covers preventive and alternative medicine. The inserts will be included with shipments of supplements purchased by health-conscious consumers. Both programs offer a minimum of 100,000 placements.
Price: $40/M for packages, $25/M for blow-ins
Contact: Leon Henry Inc., 914-285-3456

National List Services Professional Files
MKTG Services has been named manager of three professional databases from National List Services. They are the NLS construction Industry Executives database (537,592 names); the NLS Real Estate Agent database (698,448); and the Registered Stock Brokers database (355,502).
Selections: Gender, telephone number, state/SCF/ZIP
Price: $60/M
Contact: MKTG Services, 215-968-5020

Popular Science Platinum
Millard Group Inc. is offering the Popular Science Platinum file, featuring the names of 304,890 upscale subscribers who receive a special quarterly edition of the magazine. These consumers tend to be men, and they live in households with income of at least $75,000.
Selections: Hotlines, business address, gender, source, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., 603-924-9262