List and Database News

E-Diets Newsletter Postal Masterfile

These 1.45 million individuals receive weekly e-mail newsletters on topics such as health, beauty, food, astrology and fitness. The predominantly female audience is between the ages of 22 and 55, and has an average income of $55,000.
Selections: Age, gender, type of newsletter, SCF/State/Zip
Cost: $80/M
Contact: Response Media Products Inc., 770-936-6248

Kidtivity
This new to market file features 25,000 buyers of one or more packets of 1,000 stickers in themes such as holiday designs, animals, numbers and the alphabet. Buyers include parents, grandparents, scrapbookers and teachers.
Selections: SCF/State/Zip
Cost: $70/M
Contact: The Delta Factor, 815-354-7272

LatinoDirect Spanish Buyers
Spanish language buyers of products such as music, books, videos, children’s products and kitchen and tool products are featured in this 100,697 record file. These buyers responded to Spanish language DRTV spots and online offers.
Selections: Cable or satellite TV buyers, credit card buyers, fitness buyers, gender, geography, modern or nostalgic music buyers
Cost: $95/M
Contact: Estee Marketing Group, 914-235-7080

Travel, Travel, Travel
This compiled file lists 5.78 million travelers with above average incomes. Sixty-six percent are professionals or executives; 50% are married.
Selections: Age, three-month hotline, dwelling type, religion, income, gender, marital status, presence of children, SCF/State/Zip
Cost: $65/M
Contact: RMI, 203-825-4634