Reader’s Digest
Reader’s Digest Association Inc. has named ALC Data Management to handle its lists of Spanish language subscribers and Hispanic subscribers to the English language edition of Reader’s Digest magazine. The Reader’s Digest Selecciones file identifies 288,000 Spanish language subscribers. The Hispanic subscribers segment is one of several ethnic segments identified with overlaid data from Experian.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $95/M to $110/M
Contact: ALC Data Management, 609-580-2785
Watt Publishing Lists
DM2 has been named list manager for all of Watt Publishing’s 14 publications covering the agriculture, food processing and woodworking markets. DM2 previously managed the woodworking publications, and will now manage Watt’s 11 agrifood titles including Watt Poultry USA, Meat Processing and Feed Management for both postal and e-mail rental. The e-mail names are new to market. The agrifood files represent 150,000 names.
Selections: Business type, job function/title, sales volume and purchase authority
Price: $600 flat fee for Egg Industry; $135/M to $250/M (other files)
Contact: DM2, 800-323-4958
Brite Smile Teeth Whitening
Consumers who responded to a cosmetic dentistry offer are available on the Brite Smile Teeth Whitening list. The count is 274,859. These mostly women suburban homeowners, 40 and older, responded $600 direct mail and telemarketing offers. Their median household income is $90,000.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $95/M
Contact: Infocore Inc., 760-607-2500,
Philadelphia Style Magazine
TMA List Management oversees the 53,578-name subscriber file of Philadelphia Style. This magazine covers lifestyle and fashion topics, and features articles on food and drink, entertainment and leisure, design for living, people, and health and beauty.
Selections: Hotline, state/SCF/ZIP
Price: $95/M
Contact: TMA List Management, 703-547-4950
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