List and Database News

Modern Healthcare E-mail
Modern Healthcare, published by Crain Communications Inc., has selected Direct Media to launch a new-to-market e-mail database of 208,186 qualified e-mail addresses . Featured on the list are hospital executives in roles such as senior, financial, information systems , operational and clinical management. The file is comprised of Modern Healthcare print subscribers, modernhealthcare.com registrants and e-mail newsletter subscribers.
Selections: Source, company type, job title, hospital bed size
Price: $400/M
Contact: Direct Media Inc., 203-532-2464

Video Age
MacroMark is the new manager of the Video Age catalog file, which offers mail order buyers of adult videos. Names available include 152,207 12-month-buyers; a package insert program with 30,000 names monthly is also offered. The average unit of sale is $47; 75% of the buyers are male and the average age is 40.
Selections: Gender, SCF/State/Zip
Price: $100/M (catalog)
Contact: MacroMark, 845-230-6300

Clarity Magazine
This is a universe of 201,551 active subscribers to Clarity, a Guideposts publication for women that promotes positive thinking through inspiration and faith.
Selections: Gender, SCF/State/Zip
Price: $70/M
Contact: RMI Direct Marketing, 203-825-4638

Canadians Looking for New Opportunities
These 130,297 Canadian entrepreneurs are actively seeking opportunities and looking to be in business for themselves. The source is Web sites.
Selections: Gender, geography, telephone
Price: $95/M
Contact: Davis Direct Worldwide, 877-202-2007