Shop Etc. Magazine
The list for Shop Etc., a new magazine launched by Hearst Magazines has become available. Among the 122,000 subscribers available 88% are women. This title covers topics related fashion, home and beauty.
Selections: Gender, paid, source, state/SCF/ZIP
Price: $105/M
Contact: Direct Media Inc., 203-532-2434
Woolrich Catalog
A customer list from Woolrich Inc.’s catalog has come on the market. It includes roughly 95,000 buyers of rugged outdoor clothing, blankets, bedding and general merchandise. The average unit of sale is $105.
Selections: Dollar amount spent, hotlines, gender, state/SCF/ZIP
Price: $115/M
Contact: Millard Group Inc., 603-924-9262
Anthropologie Internet Buyers
An Anthropologie Internet Buyers at Postal Address file with 143,200 records is now being offered. A typical customer is 34 with a $76,000 household income. The average order is $190.
Selections: Hotlines, dollar amount spent (ranges), gender, state/SCF/ZIP
Price: $155/M
Contact: Mokrynskidirect, 201-487-8181
Best Buys Direct
Roughly 70,000 customers who phoned an 800 number to respond to a direct response TV or space advertising offer are identified on the new-to-market Best Buys Direct list. The average unit of sale was $30.
Selections: Specific purchase, gender, competitive offer, state/SCF/ZIP
Price: $85/M
Contact: MKTG Services, 215-968-5020
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