Lillian Vernon Corp., Rye, NY, had first-quarter fiscal 2000 revenue of $29.1 million, down from $32 million in first-quarter fiscal 1999. The company’s net loss shrunk from $2.7 million to $2.6 million during the year.
The quarter ended May 29.
The company attributed the lower net loss and lowered revenue to a 22% reduction in catalog circulation, and the associated cost savings. Revenue-per-catalog rose by 17% over first-quarter 1999.
Lillian Vernon publishes eight specialty catalog titles, including Lillian Vernon, Lilly’s Kids, Lillian Vernon Gardening, Neat Ideas, Personalized Gift, Christmas Memories, Favorites, and Private Sale.
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