LifetimeTV.com has signed 24/7 Real Media Inc. to manage its online advertising and analytics functions for an undisclosed sum.
LifetimeTV.com is the online marketing and information unit of the cable TV network.
Specifically, the unit will use 24/7’s Open Ad Stream and Open Insight services.
This information will enhance Lifetime’s marketing initiatives, while also increasing site revenue,” said 24/7 senior vice president Thomas Capato in a statement.
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