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Leverage your database for many happy returns
Sponsored by GOT Corporation
Consumers are increasingly ruthless when choosing which email messages to open and which to consign to the “junk” folder. Which category will your marketing communications fall into?
Then, presuming you get that initial open, how are you engaging–and promoting your products and services to–each individual customer? In this Webinar from PROMO, you’ll learn how to build an email database and then use that information to foster relevance and trust with your target market, resulting in better marketing ROI. Among the best practices also discussed will be data security and regulation.
By attending this webinar, you will learn how to:
- Generate opt-in subscribers
- Create e-mail offers that deliver results
- Sanitize lists and protect customer data
- Can the spam, and instead build programs that your audience welcomes
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On Demand Webinar
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Joseph Lewczak
Partner, Advertising, Marketing and Promotions Department
Davis & Gilbert LLP
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Patty Halvorson
Director of National Promotions
Dairy Queen
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Luc Vezina
Director, Strategy & Product Management
GOT Corporation
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Ray Schultz
Editorial Director
Penton Media’s
Marketing Media Strategies Group
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Network
