[Re: Loose Cannon: Of Questionable Use, Direct Newsline, May 7, 2007]
An absolutely true conversation from the world of marketing research, regarding a cost estimate:
Account Executive (AE): How long is a 15-minute interview?
Project Director (PD): What? I mean, do you realize what you just said?
AE: Yes. How long?
PD: Is this a trick question? 15 minutes!
AE: No. How many words?
PD: {pause} Fifteen. One-per-minute.
Phil Claiborne
Director of Circulation
(The) Elks Magazine
(Benevolent & Protective Order of Elks of the USA)
Chicago
Network
